Image

 ![](/sites/default/files/media/image/2026-09/Webinar%20Background_Generic_Pink%201_0.svg)

 

 

Webinar

# From AI Hype to AI Proof

 [ Register Now ](https://www.linkedin.com/events/7520888783140016128/) Tuesday, November 17, 2026 | 11:00am EST 

  

 

 

## What's Covered?

*A three-part LinkedIn Live series from Capgemini and Acquia*

##### **Session 1 - From AI Hype to AI Proof**

- The proof gap
- Why more tools are not the answer
- What proof requires
- Where to start



 

 

 

 

 

 

##### Sponsored by

 Image

 ![Capgemini Belgium N.v/s.a](/sites/default/files/styles/large/public/partner-logos/Capgemini.png?itok=U22CoM5E)

 

  

 Image

 ![Acquia Logo New](/sites/default/files/styles/large/public/media/image/2026-10/Acquia-Logo-Blue.png?itok=VaZkFM0P)

 

  

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 

 

## Webinar Details

Image

 ![Session 1](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2026-10/Pre%20Event%20Session%201%20Header%20%28600%20x%20250%29.png?itok=2qajtoVB)

 



### From AI Hype to AI Proof: Do you have the proof your CMO needs?

3% of CMOs see failing to prove AI's return as the top threat to their role. Do you have the proof your CMO needs?

**In 15 minutes,** Abi Feseha, Global Marketing Offer lead at Capgemini and Maggie Schroeder, VP Platforms and Solutions at Acquia will cover:

- **The proof gap:** 53% of CMOs expect to report AI's return directly to the board.
- **Why more tools are not the answer:** CMOs are paying for capabilities they do not use, and IT sees marketing buying tools that overlap with what it already owns.
- **What proof requires:** measures both marketing and IT trust, such as AI citations, agent-assisted conversions and a log of what agents actually did.
- **Where to start:** one workflow and one measurable outcome, agreed with IT from day one.

  
***From AI Hype to AI Proof*** is live on Tuesday, November 17 at 11AM ET | 4PM GMT.

Short and practical: 15 minutes of insight, with time for your questions.

**Ready to talk now?** [**Book a meeting**](https://www.acquia.com/campaign/leading-agentic-era-book-meeting) **with Acquia and Capgemini.**



 

## Speakers

 Image

 ![Abi Feseha](/sites/default/files/styles/speaker/public/media/image/2026-10/Abi%20Feseha.jpeg?h=a7e6d17b&itok=OZb8BLQS)

 

 

 

### [Abi Feseha](/people/partners/abi-feseha)

 Global Marketing Offer Lead

 Capgemini

 

 

 Image

 ![Maggie Schroeder Headshot](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%286%29.png?h=3cd06fc8&itok=2bn3U1bm)

 

 

 

### [Maggie Schroeder](/people/leadership/maggie-schroeder)

 Vice President, Platform and Solutions Marketing

 Acquia