Image

 ![Get started drop and dots](/sites/default/files/styles/large/public/media/image/2022-12/Get-started-drop-and-dots.png?itok=O_7BLaZX)

 

 

Webinar

# 6 Challenges Marketers Face and How Marketing Automation is Key

 

## What's Covered?

- Strategies for generating quality leads
- Converting shoppers into brand loyalists
- Automating reporting and measuring ROI



 

 

 

 First Name  

 Last Name  

 Email  

 Company  

 Job Title  

  Country  Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChinaChristmas IslandClipperton IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao SAR ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTürkiyeTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe 



 State - Select -AlabamaAlaskaAmerican SamoaArizonaArkansasArmed Forces (AA)Armed Forces (AE)Armed Forces (AP)CaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMicronesiaMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyoming 

 



 Marketing Opt-In Yes, I would like to receive updates and information about Acquia's products, events, webinars, and more. I understand I can unsubscribe at any time.

 

 

This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.





 

 

 

 

 

 

 

- [Webinar Details](#webinar-details)
- [Speakers](#speakers)
 
 [ Watch now ](#leadform) 

 

 

## Webinar Details

Lead generation, lack of time and resources, scaling marketing efforts, poor customer experience, and ROI are just some of the things that keep marketers up at night.  
  
And with the explosion of varying digital touchpoints and channels marketers need to manage, brands are being pushed towards adopting automation.  
Ideally, marketers are equipped to automate a myriad of time-consuming tasks, allowing them to do more with fewer resources. Launching, managing, tracking and reporting on marketing campaigns could be done with fewer errors, and without reliance on IT.  
  
All that while delivering personalized content, strengthening the buyer's journey, and converting shoppers into brand loyalists by leveraging behavioral data.  
  
Enter distributed marketing automation. Distributed marketing automation has reinvented how marketers efficiently engage customers across distributed brands, teams, and regions. It is the secret to maintaining a healthy sales funnel and bolstering ROI.  
  
Watch now as we break down the 6 challenges marketers face in the digital-first era and how marketing automation can eliminate them. We’ll cover:

- Generating quality leads
- Improving and simplify scoring models
- Contextualizing the customer journey
- Sales process integration (Lead to MQL to SQL)
- Automating reporting and measuring ROI
- Maintaining brand-consistency across distributed teams



 

## Speakers

 Image

 ![sean suggs](/sites/default/files/styles/speaker/public/media/image/2023-02/SeanSuggs_pic_0.png?h=ab738b76&itok=nK84cCV6)

 

 

 

### [Sean Suggs](/about-us/team/sean-suggs)

 Director, Digital Development

 Adcetera

 

 

 Image

 ![German Arellano](/sites/default/files/styles/speaker/public/media/image/2023-02/GermanArellano_pic.png?h=f3cd40b7&itok=AU5f0t1N)

 

 

 

### [German Arellano](/about-us/team/german-arellano)

 Senior Manager, Digital Marketing

 Adcetera