Image ![The Gathering ](/sites/default/files/styles/event_hero_image_desktop/public/media/image/2026-10/67d1f1e24f49b439e7e8ecfb_TGS_2025_HubspotPreview_1200x630_1%201_0.png?h=9d4a0e04&itok=zpBapqvs) Event # The Gathering [ Join Us ](https://www.thegatheringfestival.com/tickets) October 21, 2026 ‐ October 23, 2026 Banff, AB, Canada ## What's Covered? Curated Conversations, experiences and connections with Brand Leaders, Innovators & Creators. - [Event Details](#event-details) - [Speakers](#speakers) - [Venue](#venue) ## Event Details ## **The Gathering** The Gathering is a three-day brand festival that brings about 2,400 CMOs, brand leaders, C-suite executives, founders, and creators to the Fairmont Banff Springs in Banff, Alberta, October 21–23, 2026. Built for leaders who shape culture instead of chasing it, the festival combines stage sessions, intimate phone-free Inner Sanctums, wellness programming, and evening events that celebrate the brands, leaders, and ideas built to last. --- ## **Acquia's Presence** Acquia is joining as an official partner and hosting the Acquia Stage across the three days. On Thursday, October 22, Shawn Perritt, Vice President of Brand & Global Experience, and Maggie Schroeder, Vice President, Platform & Solutions Marketing, will present “***Let’s Get the Brand Back Together***,” a session on how brands can keep people in charge of creative direction while AI works behind the scenes. Jake Athey, VP, Sales and Go To Market, DAM and PIM, will also host an Inner Sanctum fireside chat with Jen Kordosky, VP of Marketing and Creative Ops at Clear Channel Outdoor. Additionally, attendees can visit us at the **Acquia Lounge** to recharge, relax, and connect! Discover your energy with a personalized aura photo and reading, recharge your devices at our charging stations, or simply take a break and unwind in a comfortable space. Join us each day for cocktails, refreshments, and great conversations. ## Speakers Image ![Headshot of Shawn Perritt](/sites/default/files/styles/speaker/public/media/image/2026-09/Teal%20%282%29.png?h=3cd06fc8&itok=087dk88r) ### [Shawn Perritt](/people/leadership/shawn-perritt) Vice President, Brand Strategy & Creative Image ![Maggie Schroeder Headshot](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%286%29.png?h=3cd06fc8&itok=2bn3U1bm) ### [Maggie Schroeder](/people/leadership/maggie-schroeder) Vice President, Platform and Solutions Marketing Acquia Image ![headshot of Jake Athey](/sites/default/files/styles/speaker/public/media/image/2026-09/Navy%20%281%29_1.png?h=3cd06fc8&itok=Ig1pX_99) ### [Jake Athey](/people/leadership/jake-athey) Vice President, Sales and Go-To-Market, DAM and PIM Acquia ## Venue Image ![BANFF](/sites/default/files/styles/large/public/media/image/2026-10/Screenshot%202026-10-15%20at%2012.50.43%E2%80%AFPM.png?itok=3AKHP_cI) ### Fairmont Banff Springs 405 Spray Avenue Banff AB T1L 1J4 Canada