Customer Data Platform
The data you need to give the experiences they want. Welcome to your central hub for customer data.
Unify customer data from everywhere into a single, persistent customer ID. Equip teams organization wide with machine learning insights, powering 1:1 segmentation at scale.
Turn Customers Into Loyalists for Life
Use behavioral insights to build seamless experiences across every touchpoint — from website and social media pages to physical storefronts, call centers, and everywhere between.
Personalize Customer Experiences
Utilize predictive models to craft individualized content, based solely on behavioral data.
Accurate Customer Segments
Leverage personas models that create customer segments based on many more variables than a human being ever could generate.
New Revenue Opportunities
Deploy recommendation models to determine the next best action for customers, sales representatives, or e-commerce listings.
Get a 360-Degree Customer View
A better customer data picture improves personalization, giving your marketing strategy and decisions a sharper focus.
Centralize control for greater efficiency, governance, and security with multi-tenant capabilities.
Reduce Operational Inefficiencies
Drive coordinated engagement from a single, scalable, multi-tenant platform to create, template, and deploy content, campaigns, and best practices across your organization.
Self-service data erasure makes it easier for system administrators to comply with GDPR, CCPA, and other data privacy requirements.
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Administrator in Information Technology and Services
Enterprise (> 1000 employees)
The Freedom to Analyze
Give your whole organization universal data access to empower proper analysis at individual and aggregate levels.
Accelerate Time to Value
Reduce reliance on IT or external teams and reduce the time needed to build campaigns.
Destroy Internal Silos
Use data visualization that everyone can understand to quickly determine the best way to allocate your marketing budget across the buyer journey.
A Single Source of Truth
Employ an open and centralized infrastructure to unify all data and create holistic customer profiles for activation.