Previously in this series, Drew Robertson, Acquia’s Creative Director, explained how Acquia picked an agency for its website redesign. Catch up and read Drew’s blog here.
A building across the street from Acquia is being rebuilt from the inside, preserving its brick facade, stonework, arches and decorative motifs while the new offices climb higher through the shell to match the burgeoning Boston skyline.
I’d like to think we can draw some inspiration from the sight of powerful cranes recreating an antiquated relic as we redesign and rebuild Acquia’s flagship website.
Websites have a short shelf life. It doesn’t take long for the perception to be “Our site looks like it’s 1998 or something.” Bells, whistles, shiny objects, trendy colors, graphics, etc. don’t age well. The same goes for inherited flaws, a reminder of a pervading patchwork past.
It’s time to unearth the stone and brick, and use Acquia’s newest products and services to modernize with sleek steel and glass.