At the 2016 Acquia Engage conference, I stood in front of a customer panelist group ranging from digital platform experts in planning, delivering, and managing a digital factory platform; and I said to them, “We are going to discuss building a platform and not a site today.”
Each panelist knew exactly what I was talking about because each of them – Australian Department of Finance’s Sharyn Clarkson, Nestlé’s Raúl Jiménez, Warner Music Group’s Jeremy Kutner – had made amazing digital transformations from originally building project-to-project websites to building a digital factory that is now the most efficient platform for delivering digital experience content and applications across their entire organizations.
This newfound efficiency has allowed these organizations to bring sites and digital experiences to market twice as fast than they could before, and those digital experiences are more consistent and more effective. If you want to equip your organization to be successful in scaling your digital experiences, the importance of investing in building a platform is imperative. So how do you build a platform, not a site?
In this two part series, I will go through what a digital factory platform is, and I will discuss the necessary transformations an organization must make in order to become factory ready. The first part of the series covers the approach, and the second details the automation.