Today, Acquia announced the release of Acquia DAM, a modern digital asset manager designed to centralize, organize and find approved creative assets used throughout your organization.
Acquia DAM directly connects designers with digital marketers and connects both with Acquia’s digital experience platform; this allows assets to be created and approved faster, campaigns to be launched sooner and ensures that branding remains consistent at every point in the customer journey.
Creative assets are the fuel that lights an organization’s brand. They entice prospects and customers to interact with websites, applications, mobile apps, social, facebook video ads, presentations, and even physical advertisements and product packaging. But every single one of these assets originates from the desk of a graphic designer, artist, or videographer; they create the physical files that ultimately make their way into the hands of the marketing and sales organization.
The entire process is dragged down by inefficiencies. During the actual process of building these files, companies typically rely on tools such as email, messaging apps, cloud storage, local drives, Google Drive, etc. for asset review, comments, feedback and approval. Version control is non-existent, formal processes for approval are often ad-hoc for each asset, and there is no history of changes made. On top of the significant discrepancies in the approval process, final assets are often left in cloud storage leading to multiple, outdated, off-brand versions in circulation internally and being shared with customers and prospects externally. This also becomes an issue when assets need to be retired for limited-time licensing purposes. Failure to know which assets have an expired can result in hefty fees and sometimes fines in regulated industries.
Now, multiply these potential complications by the number of assets -- which can be in hundreds or thousands -- strewn across the virtual collective of employees and you’ve now got a digital asset nightmare. Acquia DAM exists to solve these issues before they become serious roadblocks for an organization. There are three key aspects to Acquia DAM that remedy the headaches of DIY asset management:
- A centralized cloud repository that keeps all creative assets organized, tagged and searchable throughout the lifecycle of those assets.
- An easy to use workflow and collaboration capability that let marketers and designers work, review, mark up, approve and publish assets faster than ever
- Interfaces for people and systems to use approved assets. For Acquia customers, a seamless integration with Acquia’s digital experience platform lets the marketer embed assets from within the DAM directly into their Drupal site. A configurable portal makes it simple and fast for them to find and download the files they need.