Welcome to our Acquia News & Notes series where we’ll recap top announcements, customer stories and media drivers over the past month!
According to a recent AAA Travel survey, nearly 100 million Americans – four in 10 U.S. adults – are planning to take a family vacation in 2019. From the beaches in Spain to the lakes of New Hampshire, the options are endless. To help plan a personalized trip, many will turn to Lonely Planet, the travel guide collection known for their iconic travel books. While the paperbacks still exist (and can be seen around the world!), the company is embarking on its own digital transformation to create the world's most consumer-centric travel platform. How so? Enter: Acquia Personalization, to help Lonely Planet deliver personalized experiences for every traveler.
Business Insider, DMN and CMO spoke with Lonely Planet’s CEO, Luis Cabrera, about its new vision and the importance of smart personalization to create strong customer experiences in today’s digital era.
“Your travel experience may be about to become a little bit more personalised after Lonely Planet partnered with Amazon-backed software company Acquia. It aims to help Lonely Planet become a more user-friendly website by offering content that is personalised to each visitor.” - Business Insider
"Acquia will allow us to cross-reference users’ behaviors with multiple sources of data and adopt a richer customer-centric marketing approach. We will achieve this by enabling highly personalized experiences that serve content, functionality and offers that are specifically tailored for each particular user at a specific time. By continuously analyzing our users’ interactions with our content and services, we will be able to develop insights and then create personalized experiences and offers that are highly relevant." -DMN
Speaking of travel, we also announced our investment in Latin America as a strategic market, expanding our overall presence to Mexico and Brazil. This comes on the heels of our Mautic acquisition, the world’s only open marketing automation and campaign management platform. With this acquisition, Latin American organizations can now automate, personalize and measure the entire customer lifecycle – across every channel, at every stage and at every interaction. We’ve been warmly welcomed by local LATAM outlets like NEO, Computerworld Mexico and Nube Tecno.
Lonely Planet and our LATAM announcement kept us busy for the month but that’s not all! Additional highlights for the month include coverage in Digiday and MediaPost about our survey on personalization and how brands can earn consumer trust, plus a CNN byline from our co-founder and CTO, Dries Buytaert about the web that he’d like to see for his kids.
It’s been an eventful month for us here at Acquia and we’re excited to continue the momentum. Check back next month for new media placements, customer stories and announcements!