Die Zukunft des digitalen Marketings ist Kontext-basiert

Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of marketing and commerce executives. It’s a reality, and it’s a customer expectation.

In order to keep customers engaged, brands understand that they need to deliver experiences that are specifically tailored to individual interests and preferences, and that are driven by location, device, behaviour, and context.

Sign up for the webinar to learn:

  • Why it’s important to deliver personalised, contextual experiences
  • How real-time personalisation is redefining marketing strategy
  • How turning big data into smart data provides a more comprehensive view of your customers
  • How to automatically build a more intelligent customer profile across all channels including web, email, marketing automation and CRM
Watch the recorded webinar

occurred on

Tuesday, December 9, 2014


1:00 PM EST



David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich ist Senior Director of Product Marketing bei Acquia, und er ist maßgeblich daran beteiligt, die geschäftlichen und technischen Werte der Acquia-Lösungen für Digital Experience zu vermitteln. Bevor er zu Acquia kam, war David Senior Analyst bei Forrester Research, wo er für WCM- und Digital Experience-Plattformen sowie Beratung von globalen Kunden zuständig war.

Dave Ingram

Dave Ingram

Ehemaliger Product Manager Acquia, Inc.