Die Zukunft des digitalen Marketings ist Kontext-basiert

Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of marketing and commerce executives. It’s a reality, and it’s a customer expectation.

In order to keep customers engaged, brands understand that they need to deliver experiences that are specifically tailored to individual interests and preferences, and that are driven by location, device, behaviour, and context.

Sign up for the webinar to learn:

  • Why it’s important to deliver personalised, contextual experiences
  • How real-time personalisation is redefining marketing strategy
  • How turning big data into smart data provides a more comprehensive view of your customers
  • How to automatically build a more intelligent customer profile across all channels including web, email, marketing automation and CRM

Watch the recorded webinar

occurred on

Tuesday, December 9, 2014 EST


1:00 PM



David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich ist Senior Director für Produktmarketing bei Acquia, wo er hilft, die geschäftlichen und technischen Werte der Acquia-Lösungen für digitale Erfahrung zu artikulieren. Bevor er zu Acquia kam, war David Senior Analyst bei Forrester Research, wo er WCM- und digitale Erfahrungsplattformen sowie Beratung für globale Kunden abdeckte.

Dave Ingram

Dave Ingram

Ehemaliger Product Manager Acquia, Inc.