After performing content audits, defining customer segments, creating persona-based content strategies and adopting best practices, the final step in your personalization journey is to find a technology that can support all of these initiatives.
In the final episode of our series, FFW and Acquia will discuss how to find a technology stack that works best with your current systems, and one that will be able to optimize your personalization strategy now and into the future.
We will cover:
- Key elements to look for in a martech stack
- Best of breed solutions versus integrated suites
- Decision pitfalls to be aware of along the way
- How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
- How to define success and what to measure against