While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.
By using advanced personalization techniques, organizations can not only learn more about their customers, they can also create digital journeys that match user preferences and expectations. Seamless, personalized, cross-channel experiences are proven to deliver higher rates of conversion and loyalty, but creating them requires a forensic understanding of which data matters most.
In this e-book, based on a webinar of the same title, we ask: which customer data enables brands to provide the most engaging digital experiences? Featuring a team of independent thought leaders this unique e-book offers a mix of practical guidance and actionable insights.