Acquia eBooks

Digital Personalization: Taking an Agile Approach

Personalization is not a piece of software, nor is it a feature of one. Successful personalization is a result of people, process and technology, and in that order. Both the people who are building personalized experiences and the people who they are being built for must be at the center of any personalization initiative. In fact, you can think of personalization simply as a relationship and conversations between individuals, as that’s really all it is. However, it’s a series of relationships built at a large scale, and doing things at scale requires both processes and technology.

How To Build an Effective Digital Content Marketing Strategy

“Content” is all the rage in digital marketing, and it has been ever since brands realized their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it. Looking at content as a marketing communications tactic, without a unifying strategy to build and deliver it as demand for it grows, is a recipe for missed opportunities, mixed messages, high costs and big risks to the brand.

Die Chance eines ganzheitlichen Kundenprofils

Die Customer Journey verstehen und die tatsächlichen Bedürfnisse der Kunden erkennen
Kunden zu akquirieren und ans Unternehmen zu binden ist heutzutage schwieriger denn je. Konsumenten erwarten eine personalisierte Ansprache und passende Angebote über alle Kanäle und Touchpoints hinweg - und passend zu ihrem jeweiligen Kontext. Dies erfordert eine intelligente Nutzung von Daten. 

Open Marketing sichert die Zukunft Ihres Business

Kundenzentrierte Unternehmen benötigten eine flexible Open-Marketing-Plattform
Alle Unternehmen beschäftigen sich heute mit einer wichtigen strategischen Frage: in welchem Umfang müssen sie sich aufgrund der Vielzahl von digitalen Innovationen anpassen oder können sie sogar mit neuen Geschäftsmodellen der Konkurrenz einen Schritt voraus sein. Während digitale Start-ups die Wirtschaft mit ihren Innovationen vorantreiben, bleibt die Frage, wie die restlichen Unternehmen mit den Herausforderungen umgehen.

How to Prepare for the Future of Content and Site Management

We are on the cusp of the API first revolution, the evolution of enterprise-level digital experience. You can no longer think of your website as a set of pages; it’s less about the page and more about the unique, personalized content you’re providing, the structure of that content, and the intuitive experience you’re giving to your customers. If you are to succeed you need to break out of the website experience.

Ultimate Guide to Drupal 8

Ganz egal ob Sie Backend- oder Frontend-Entwickler oder einfach nur Drupal Anwender sind. Drupal 8 bringt viele Neuerungen und Verbesserungen für Sie.
Die Architektur des Systems wurde von Grund auf neu geschaffen und das Framework Symfony2 kommt zum Einsatz. Entwickler profitieren dabei von der Ausgereiftheit des PHP-Frameworks. Erfahren Sie mehr über die vereinfachte Erstellung und Bearbeitung von Inhalten, der zahlreichen Verbesserungen für mobile Nutzung, Mehrsprachigkeit, dem Einsatz von HTML 5 und Twig, der schnellen Integration von Webservices und vieles mehr.
Ganz egal, ob Sie Entwickler oder Anwender sind. Dieses Ebook führt alle wichtigen Neuerungen von Drupal 8 für Sie auf.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

Simple Tips to Improve Drupal Performance: No Coding Required

Drupal is an extremely flexible framework, with an abundance of configuration options. With any large framework, flexibility and performance must be balanced. With correct configuration, Drupal can be lightning fast.
In this eBook, we show you how to optimize performance of your Drupal site without any knowledge of coding, server configuration, or the command line. This eBook focuses on those issues commonly found in Drupal, and which can be easily configured by any Drupal site builder.

Acquia Content Hub Helps Financial Services Compete in a Content Driven World 

Content is the digital currency businesses use to engage with customers and prospects. But all too often, in complex organizations with many sites and channels, content gets locked away across legacy systems and different technologies. This leads to a lack of content governance, out-of-date content, and wasted resources.
Download the eBook to learn how Acquia Content Hub can empower your organization to share and discover content seamlessly across all of your departments, systems and technologies, so you can always deliver the most engaging, up-to-date content to your customers.

5 ‘Musts’ of the New Digital Experience Government

It’s no secret: government is undergoing a massive digital transformation. Various agencies have been “going digital” since the move to the web in the early ’90s, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services.

Wie Sie die passende CMS Plattform für Ihr Unternehmen wählen.

Die Auswahl des passenden Content Management Systems ist eine wichtige strategische Entscheidung. Ganz egal, ob Sie Ihr bestehendes CMS System erweitern oder ein Neues einführen möchten.

Tout ce qu’il faut savoir sur le passage de Drupal 7 à Drupal 8

Tout ce qu’il faut savoir sur le passage de Drupal 7 à Drupal 8
Si vos sites sont actuellement créés et délivrés sous Drupal 7 et que vous considérez la migration vers Drupal 8, vous êtes au bon endroit. Que vous soyez un créateur de sites Web, un développeur de modules ou de thèmes, ou simplement le visiteur d’un site Web Drupal, sachez que Drupal 8 apporte son lot de nouveautés. Explorez l’ensemble des nouvelles fonctionnalités et améliorations (plus de 200) de la nouvelle version de Drupal 8 dans l’Ultimate Guide to Drupal 8.

Wie Sie die passende CMS Plattform für Ihr Unternehmen wählen

Die Auswahl des passenden Content Management Systems ist eine wichtige strategische Entscheidung. Ganz egal, ob Sie Ihr bestehendes CMS System erweitern oder ein Neues einführen möchten.

Mobile Commerce in the Modern World

There’s no question: Mobile commerce matters.
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible trend, less than a third of North American companies have a mobile strategy that looks ahead at least 12 months.

Github 101 for Government

Your government agency is new to Drupal or open source and you’re finding that one of the many benefits is the ability to share code and collaborate on projects with others.
Using tools and technologies such as the GitHub social coding platform, you can collaborate with a community of developers from every sector around the world on contributed code to help foster greater innovation and faster delivery of solutions and services. GitHub also provides tools that can help prevent poor quality or even malicious code from being introduced into your project.