EBSCO Information Services (EBSCO) is a leading provider of digital research material to libraries, hospitals and medical institutions, and corporations around the world. EBSCO provides content, including research databases, books and e-books, archives, point-of-care medical reference, and corporate learning tools and serves millions of end users at tens of thousands of institutions.
EBSCO has partnered with libraries and other institutions to improve research for more than 70 years. Its online research platform attracts more than 100 million page views per day.
As EBSCO’s marketing department tripled in size over the last couple of years, it encountered problems keeping their digital assets organized. The team’s content was stored and archived on Microsoft Sharepoint, network drives, local hard drives, email attachments, desktops, and Google Drive. Securely storing and updating passwords and permissions for these various systems presented its own significant challenges, but identifying the proper assets to publish was even more daunting.
Relying on the unorganized, scattered assets to power EBSCO’s marketing websites, internal sales portal, support site, and Marketo led to a disjointed, inefficient workflow when it came to identifying the right digital assets to use. With no standardized asset metadata and no clear labeling or historic versioning recorded in their ecosystem, EBSCO’s marketing and sales teams were often unable to identify the most recent approved versions of assets.
The owners of ebsco.com were scrambling to keep up with the growth of the marketing team and the increasing content needs of the site. The scattered assets resulted in:
- Outdated branding
- Lack of a cohesive system of tagging or metadata
- Not be able to find certain assets at all
- Wasted time and money creating duplicates of lost assets
- Inefficiently posting and maintaining one asset in multiple systems
Like 80 percent of the respondents from the 2018 Acquia DAM survey, EBSCO considered brand consistency to be crucial and they recognized the need for a searchable system of records for all assets, with rich metadata around it. To avoid workflow inefficiencies and redundancies, EBSCO needed a simple way to serve assets to multiple interfaces all from a single source file.
EBSCO’s team had been piling onto its martech stack without redesigning it to fit their rapid scaling, and after working with Drupal and Acquia Cloud Site Factory for about a year, they discovered how Acquia’s Digital Asset Manager (DAM) could help them.
After identifying seven vendors from the Gartner Magic Quadrant, EBSCO narrowed its options to three contenders. Already having invested in Drupal and Acquia Cloud Site Factory, it quickly determined that Acquia DAM was the perfect expansion for them to resolve its digital asset chaos.