Startseite / Katelyn Fogarty

Katelyn Fogarty

Director, Digital Marketing
Acquia, Inc.

At Acquia my main responsibility is managing and maintaining Acquia.com. I've been managing Drupal websites for about 7 years now, but started off as a web and graphics designer. I transitioned into a front-end web developer in a marketing organization, started building and managing Drupal sites then moved into marketing management. I came from a mix of consumer and business marketing prior to Acquia and with my strong skills in design and development I have been able to move quickly with Drupal and love it!

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Neueste Blogeinträge

Posted on Donnerstag, 1. December 2016, 10:56 Uhr EST
I have been using Acquia Lift on acquia.com since the beginning days of the product, and over the years I’ve fallen in and out of love with personalization. Part of the reason for fluctuating feelings on personalization is because, simply put, Mehr...
Posted on Donnerstag, 27. Oktober 2016, 11:31 Uhr EDT
Three years ago, we launched our annual customer conference, Acquia Engage. Since the conference was founded, I have been managing the event’s website. We’ve learned a lot in the past three years, and have made some great improvements that I Mehr...
Posted on Donnerstag, 20. Oktober 2016, 11:01 Uhr EDT
Website navigation is something you probably use every day but don’t think too much about. This is how you travel from page to page within a website. It is probably the most used part of your website that you spend the least amount of time Mehr...
Posted on Donnerstag, 6. Oktober 2016, 14:15 Uhr EDT
When you need a website or need to seriously update your existing website, the first thing you should do is evaluate the available website platform options. For smaller sites, it is easy to start digging into pay by the month website vendors like Mehr...
Posted on Donnerstag, 22. September 2016, 09:59 Uhr EDT
Over the past 3-5 years I’ve been hearing a lot about website personalization. I have battled a lot with personalization over the years, and to be honest, good personalization can be difficult to execute. I’ve taken some time to reflect on the Mehr...
Posted on Mittwoch, 14. September 2016, 16:45 Uhr EDT
In last week’s blog I talked about our iterative design and development approach, so this week I wanted to show this method in practice and share a recent project that I’ve been working on: refreshing the blog section of our website. Why are we Mehr...
Posted on Mittwoch, 7. September 2016, 11:26 Uhr EDT
Amazon’s website looks completely different than it did a few years ago, but did you ever notice it changing? I think they do the best job at making small adjustments over a long period of time. This means they avoid killing user experience and make Mehr...
Posted on Dienstag, 30. August 2016, 15:33 Uhr EDT
Website performance is one of those things that keeps me up at night. How do we improve our performance? When is our performance bad? Does it affect our user experience? These are all questions that run through my head in regards to our website, and Mehr...
Posted on Dienstag, 23. August 2016, 10:05 Uhr EDT
Question: “When should I move to Drupal 8?” Answer: “It all depends.” You thought you were going to get an easy answer? I wish! Even with my own sites I’ve had to evaluate and spend time determining the best plans for migration. But when it’s time Mehr...
Posted on Dienstag, 16. August 2016, 16:53 Uhr EDT
Many people care about ensuring website accessibility, but don’t know where to start and also don’t understand the legal ramifications. Government and public sector sites, or those organizations who receive federal or state funds, are held to strict Mehr...
Posted on Mittwoch, 10. August 2016, 14:29 Uhr EDT
Does your business rely on form fills (leads) to keep sales teams employed? Is your marketing team tracked on the number of MQLs (marketing qualified leads) they pass over to sales? This is the nature of the B2B beast in most cases. There is, Mehr...
Posted on Dienstag, 2. August 2016, 12:04 Uhr EDT
Are you more likely to click into a blog post that has images or no images? The use of images -- photos, diagrams, drawings, gifs, Vines, etc, -- has really grown over the past few years with enhancements to social media such as Facebook’s timeline Mehr...
Posted on Mittwoch, 20. Juli 2016, 16:57 Uhr EDT
Everyday I see the impact ad blockers have on our business, because they are blocking more than just ads. Ad blockers are one of the most downloaded browser utilities and smartphone applications, and the source of great debate among privacy Mehr...
Posted on Dienstag, 12. Juli 2016, 14:42 Uhr EDT
Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things Mehr...
Posted on Mittwoch, 6. Juli 2016, 16:33 Uhr EDT
At some point in a B2B company’s digital marketing strategy, they will need to consider a Marketing Automation Platform, of which there are several top players — such as Marketo, Oracle Eloqua, Pardot, Act-On, and Hubspot — While I’m sure that Mehr...
Posted on Mittwoch, 29. Juni 2016, 16:36 Uhr EDT
Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your Mehr...
Posted on Dienstag, 21. Juni 2016, 10:42 Uhr EDT
Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right? Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for. Mehr...
Posted on Dienstag, 14. Juni 2016, 15:04 Uhr EDT
Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy. Kate: Hi Keith. Tell us Mehr...
Posted on Dienstag, 7. Juni 2016, 12:12 Uhr EDT
We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing Mehr...
Posted on Freitag, 3. Juni 2016, 14:49 Uhr EDT
To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why Mehr...

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