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10 Important Business Benefits of Drupal 8

There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer.
According to Forrester, there is a... Mehr
Posted on
Montag, Januar 25, 2016
by David Aponovich
0 Kommentare |
Tags: Business

How to Align Personalization Objectives with Business Goals


This is part two of a five-part blog series on personalization.
Personalization is a top priority for businesses today, regardless of industry. To make sure that any personalization program within your organization is a glowing success, it must be aligned with the company’s larger vision and strategic goals. Without this alignment, the reason for implementing a personalization program in the first place can get lost, and personalization can do as much harm as good.
The danger lies in optimizing toward a minor objective, such as increasing clicks on your website, because that type of... Mehr
Posted on
Donnerstag, Januar 21, 2016
by Dave Ingram
0 Kommentare |

The Evolution of Media Company CMS Platforms: The Radio Industry

In previous posts in this series on media CMS platforms, I’ve looked at the current media and entertainment industry landscape, and how media companies are making CMS decisions. I’ve discussed the constant motion from one CMS to the next, and general industry consolidation across many media industries, with a specific focus on television markets. Today, we’ll look... Mehr
Posted on
Dienstag, Januar 19, 2016
by Chuck Fishman
1 Kommentar |
Tags: Business

Choosing the Right Content Distribution Model for Your Organization


Creating and syndicating quality content has become a top marketing priority for businesses large and small, regardless of industry. Marketers are constantly working toward the right content balance, one that strikes the right tone, provides the correct information, and engages the audience while meeting their expectations. With so much focus on production of content, however, the distribution of finished content can often become secondary. Content has no purpose if your audience can’t access it. Having a content distribution plan is almost as important as the creation of the content itself... Mehr
Posted on
Donnerstag, Januar 14, 2016
by Reena Leone
0 Kommentare |

How To Build a Successful Personalization Team

This is part one of a five-part blog series on personalization.

Building great digital experiences, as with everything else, begins with the builders. While an individual may produce a masterpiece alone, most great achievements are the result of skilled individuals working together as a team. Successfully building and delivering personalized experiences on the web or anywhere else is no exception to this rule, and it is rare to find one person who can achieve this independently. For this reason, organizations who wish to create relevant personalized experiences for their customers must... Mehr
Posted on
Mittwoch, Januar 6, 2016
by Dave Ingram
0 Kommentare |

Acquia retrospective 2015

As many of my loyal blog readers know, I sit down to write a retrospective at the end of each year. It's helpful from the perspective of seeing how far Acquia has come in a single year, but it should also give you a glimpse of what is in store for Acquia in 2016 and beyond. If you find it interesting to take a look back at previous retrospectives, here they are: 2014, 2013, 2012,... Mehr
Original article
Posted on
Dienstag, Januar 5, 2016
by Dries Buytaert
0 Kommentare |

Mitigate Risks with Drupal 8: Proven Strategies

At Phase2, we help organizations assess the suitability of Drupal 8 in the context of their unique digital strategies. We’ve implemented enterprise platforms on early versions of Drupal 6, 7, and 8, refining our insight into the risks and rewards of early adoption.
The following is excerpted from our white paper, “Drupal 8 for Enterprise: Drupal 8 in a Changing Digital Landscape.” Download the full white paper from here.
The Strategic Value of... Mehr
Posted on
Mittwoch, December 16, 2015
by Michael Le Du
0 Kommentare |
Tags: Business

Getting Started with Digital Content Strategy


“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics
“Content” is all the rage in digital marketing and has been ever... Mehr
Posted on
Dienstag, December 15, 2015
by Reena Leone
0 Kommentare |
Tags: Business

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize.
What has become clear is that there is an established group of CMS platforms designed to address the specific... Mehr
Posted on
Donnerstag, December 10, 2015
by Chuck Fishman
0 Kommentare |
Tags: Business

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Mehr
Posted on
Dienstag, November 24, 2015
by Reena Leone
0 Kommentare |
Tags: Business

The Boston Drupal Community Celebrates Drupal 8


After four years of hard work and dedication from the Drupal community, Drupal 8 became a reality. D8 becoming GA was truly a reason to celebrate...or rather, celebr8. The Boston Drupal community came together at Howl at the Moon in Downtown Boston to cut loose and enjoy this major Drupal milestone.

Acquia and Isovera generously provided food and beverages (that included a... Mehr
Posted on
Freitag, November 20, 2015
by Reena Leone
0 Kommentare |

Drupal 8.0.0 released

Happy Drupal 8 Day! It has been a long time coming, and we couldn't be more excited to step into this next phase of Drupal development. There's no doubt it will usher in a new era of digital experiences, and we can't wait to see how it all unfolds.
Dries discussed what the release of Drupal 8.0.0 means for the community, and you can read his full post here. We also caught him traipsing through the streets of Belgium wearing a sombrero... for your viewing pleasure!
Mehr
Posted on
Donnerstag, November 19, 2015
by Taryn Collins
0 Kommentare |

Loosen Control the Open Source Way

A couple of weeks ago a Chief Digital Officer (CDO) of one of the largest mobile telecommunications companies in the world asked me how a large organization such as hers should think about organizing itself to maintain control over costs and risks while still giving their global organization the freedom to innovate.
When it comes to managing their websites and the digital customer experience, they have over 50 different platforms managed by local teams in over 50 countries around the world. Her goal is to improve operational efficiency, improve brand consistency, and set governance by... Mehr
Posted on
Mittwoch, November 18, 2015
by Dries Buytaert
0 Kommentare |
Tags: Business

NY.gov on Drupal, one year later

The web has done wonders to make government more accessible to its citizens. Take the State of New York; NY.gov is a perfect example of taking a people-centric approach to digital government. The site lets people easily access state government news and services, including real-time public transit updates, employment resources, healthcare information, and more.
One year ago, The State of New York redesigned and relaunched their website on Drupal in partnership with Code and Theory and... Mehr
Original article
Posted on
Donnerstag, November 12, 2015
by Dries Buytaert
0 Kommentare |
Tags: Business

Countdown to Drupal 8: Some Tips from Pedalo

The upcoming release of Drupal 8 (Do we have to remind you that it's on November 19th?) will no doubt inspire a flurry of "how to" blog posts. Which makes this a good time to focus on some D8-inspired professional development.
One resource that recently crossed our screen came from our partners at Pedalo, the London-based Web design agency. They've been compiling a series of blog posts to help teams prepare for the new version.
Mobile-first responsiveness is one of the features that Pedalo says will make a Drupal 8 upgrade worth it.
Why not check out... Mehr
Posted on
Mittwoch, November 4, 2015
by DC Denison
0 Kommentare |

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