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Using Technology to Overcome 3 Top Content Challenges


While a top priority for most enterprises today, content strategy comes with many challenges. How much content should you be producing; are you over-saturating your audience with too much content, or are you leaving them hanging with too little content? How do you create content that your audience wants to read, watch, or see? And how do you keep up with the audience demand for fresh, completely personalized content, delivered to them at the... Mehr

Introducing the Drupal 8 Module of the Week Series


It’s been a little over two months since Drupal 8 went General Availability (GA), a milestone nearly five years in the making. The time between Drupal releases was well spent; Drupal 8 has an updated development framework, improved usability and authoring experiences, and better support for multilingual and mobile.
Since Drupal 8 was released in November, the Drupal community has been working tirelessly to not just migrate existing Drupal 7 modules over, but to write new ones that utilize Drupal 8’s new and improved features. Last week,... Mehr

The Evolution of Media Company CMS Platforms: The Newspaper Industry

Last week in our series on media CMS platforms, we looked at how the broadcast radio industry is following suit in the movement towards an open source future. Today, I’ll dig deeper into the newspaper industry, and how that landscape is changing.
Why proprietary CMS solutions have dominated in the newspaper business
Newspapers differ from their TV and Radio counterparts, because there’s an actual physical media product that needs to be designed, produced, distributed, and sold to consumers. The same CMS platforms that deliver newspaper content to digital platforms often also have technology... Mehr

Accelerating Drupal 8 Adoption

Drupal is at a critical point in its history. To justify an upgrade to the now production-ready Drupal 8, the Drupal development community have implicitly asked the 1m+ website owners, developers and authors to trust that Drupal will continue to be their engine of innovation for the next 3–5 years. Historically Drupal has been a Lego box for site builders and developers, enabling complex use-cases via a mature and sophisticated module eco-system. The last major version of Drupal had barely any adoption until 6 months after its release when the module eco-system caught up.
To ensure less lag... Mehr

10 Important Business Benefits of Drupal 8

There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer.
According to Forrester, there is a... Mehr

How to Align Personalization Objectives with Business Goals


This is part two of a five-part blog series on personalization.
Personalization is a top priority for businesses today, regardless of industry. To make sure that any personalization program within your organization is a glowing success, it must be aligned with the company’s larger vision and strategic goals. Without this alignment, the reason for implementing a personalization program in the first place can get lost, and personalization can do as much harm as good.
The danger lies in optimizing toward a minor objective, such as increasing clicks on your website, because that type of... Mehr

The Evolution of Media Company CMS Platforms: The Radio Industry

In previous posts in this series on media CMS platforms, I’ve looked at the current media and entertainment industry landscape, and how media companies are making CMS decisions. I’ve discussed the constant motion from one CMS to the next, and general industry consolidation across many media industries, with a specific focus on television markets. Today, we’ll look... Mehr

Choosing the Right Content Distribution Model for Your Organization


Creating and syndicating quality content has become a top marketing priority for businesses large and small, regardless of industry. Marketers are constantly working toward the right content balance, one that strikes the right tone, provides the correct information, and engages the audience while meeting their expectations. With so much focus on production of content, however, the distribution of finished content can often become secondary. Content has no purpose if your audience can’t access it. Having a content distribution plan is almost as important as the creation of the content itself... Mehr

How To Build a Successful Personalization Team

This is part one of a five-part blog series on personalization.

Building great digital experiences, as with everything else, begins with the builders. While an individual may produce a masterpiece alone, most great achievements are the result of skilled individuals working together as a team. Successfully building and delivering personalized experiences on the web or anywhere else is no exception to this rule, and it is rare to find one person who can achieve this independently. For this reason, organizations who wish to create relevant personalized experiences for their customers must... Mehr

Acquia retrospective 2015

As many of my loyal blog readers know, I sit down to write a retrospective at the end of each year. It's helpful from the perspective of seeing how far Acquia has come in a single year, but it should also give you a glimpse of what is in store for Acquia in 2016 and beyond. If you find it interesting to take a look back at previous retrospectives, here they are: 2014, 2013, 2012,... Mehr

Mitigate Risks with Drupal 8: Proven Strategies

At Phase2, we help organizations assess the suitability of Drupal 8 in the context of their unique digital strategies. We’ve implemented enterprise platforms on early versions of Drupal 6, 7, and 8, refining our insight into the risks and rewards of early adoption.
The following is excerpted from our white paper, “Drupal 8 for Enterprise: Drupal 8 in a Changing Digital Landscape.” Download the full white paper from here.
The Strategic Value of... Mehr

Getting Started with Digital Content Strategy


“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics
“Content” is all the rage in digital marketing and has been ever... Mehr

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize.
What has become clear is that there is an established group of CMS platforms designed to address the specific... Mehr

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Mehr

The Boston Drupal Community Celebrates Drupal 8


After four years of hard work and dedication from the Drupal community, Drupal 8 became a reality. D8 becoming GA was truly a reason to celebrate...or rather, celebr8. The Boston Drupal community came together at Howl at the Moon in Downtown Boston to cut loose and enjoy this major Drupal milestone.

Acquia and Isovera generously provided food and beverages (that included a... Mehr

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