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Choosing the Right Framework for Your Personalization Ideas

This is part four of a five-part blog series on personalization.
If you’ve made it this far in the series, you should now have a personalization team, alignment on high level business goals and strategic initiatives, and a project that your team is planning to work on. On top of that, you’ve aligned on an approach to personalization that involves quick iteration and small, manageable tasks, which you may or may not refer to as “stories.”... Mehr

Putting Agile Personalization Into Practice

This is part three of a five-part blog series on personalization.

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Author Benjamin Erwin once said, “Building a robot that works involves building a robot that doesn’t work and then figuring out what is wrong with it.” The software world has used terms like agile and lean for this approach for some time. Fast forward to today and... Mehr

SDL Abandons "All-In-One" Customer Experience Cloud Strategy

UK customer experience company SDL, in a preliminary filing of its 2015 financial results, attributed recent losses to bad strategy; trying to sell an integrated cloud to marketers who preferred to pick and choose their own solutions rather than an “all-in-one” suite.
In the Executive Chairman’s review of the results, the company stated: “Whilst considerable progress has been made we have been... Mehr

The State of Multi-site: A High Level View of CMS Multi-site Capabilities

Enterprise organizations maintain an average of 268 web domains. Entities allocate time and money to ensure these websites remain up-to-date from a technology and content standpoint - resources that otherwise would have been utilized elsewhere in the organization. Multi-site alleviates these inefficiencies by providing a web-platform in which a central team can manage remote sites - eliminating redundant systems, unifying appearance, and streamlining content and software updates. Multi-site accelerates management processes and cuts costs.

Users’ demand for multi-site capabilities, regardless... Mehr

A MAP for accelerating Drupal 8 adoption

Contributed modules in Drupal deliver the functionality and innovation proprietary content management solutions simply can't match. With every new version of Drupal comes the need to quickly move modules forward from the previous version. For users of Drupal, it's crucial to know they can depend on the availability of modules when considering a new Drupal 8 project or migrating from a previous version.
I'm pleased that many agencies and customers who use Drupal are donating time and attention to maintaining Drupal's module repository and ensuring their contributed modules are upgraded. I... Mehr

Drupal 8 Module of the Week Recap: Honeypot, Drupal Console and Coder


More and more modules continue to be migrated over from Drupal 7 to Drupal 8. This time we’re looking at Honeypot, Drupal Console, and Coder. Technically, only one of these is a true module but the others represent significant contributions to the Drupal community and are important enough to Drupal 8 to be profiled on the Acquia Developer... Mehr

Elevated Third: How to Make Content Personalization a Dream

It’s been said over and over; both content and personalization are critical to digital success. So it stands to reason that content personalization is super important. For businesses struggling to meet the demands of their audience, this can be a scary time. Part of the fear comes from not knowing where to start. Should you just start creating various forms of content and see what resonates with your audience, or do you start with audience segments and personalization and then produce content to support them?
There’s no definitive answer, no one step solution to solve all your content... Mehr

Drupal 8 Module of the Week Recap: Admin Toolbar, Devel and Metatag


The Drupal community is still working fast and furiously to improve module availability for Drupal 8. We continue to see their brilliant work with each Drupal 7 module successfully migrated over to Drupal 8.
We’re back with three more freshly-migrated D8 modules that we’ve profiled over on the Acquia Developer Center: Admin Toolbar, Devel, and Metatag.
Admin Toolbar
Maintainers: Mohamed Anis (matio89 on Drupal.org) and Wilfrid Roze (... Mehr

When traffic skyrockets your site shouldn't go down

This week's Grammy Awards is one of the best examples of the high traffic events websites that Acquia is so well known for. This marks the fourth time we hosted the Grammys' website. We saw close to 5 million unique visitors requesting nearly 20 million pages on the day of the awards and the day after. From television's Emmys to Superbowl advertisers' sites, Acquia has earned its reputation for keeping their Drupal sites humming during the most crushing peaks of traffic.
These "super spikes"... Mehr

Acquia's Plans for DrupalCon Asia in Mumbai

Acquia is once again a sponsor of an upcoming DrupalCon -- DrupalCon Asia in Mumbai, India. It runs Feb 18 through Feb 21.
Some of us are traveling a long way to be there and meet new friends from the Indian community. Other colleagues are already part of the Indian Drupal community and are getting the chance to share their knowledge and experience with everyone at the big event on the Drupal calendar.
Acquians will be involved in many of the aspects that make up a DrupalCon: from the summits on Thursday, to the Prenote, to the... Mehr

The Evolution of Media Company CMS Platforms: Newspaper CMS Selection

Last week in this series on Media-focused CMS platforms, we discussed how proprietary CMS systems have long dominated the newspaper industry, and then touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do.
It’s common practice in the current market to see newspapers with two different CMS solutions, which begs the question, do newspapers actually need two separate... Mehr

Using Technology to Overcome 3 Top Content Challenges


While a top priority for most enterprises today, content strategy comes with many challenges. How much content should you be producing; are you over-saturating your audience with too much content, or are you leaving them hanging with too little content? How do you create content that your audience wants to read, watch, or see? And how do you keep up with the audience demand for fresh, completely personalized content, delivered to them at the... Mehr

Introducing the Drupal 8 Module of the Week Series


It’s been a little over two months since Drupal 8 went General Availability (GA), a milestone nearly five years in the making. The time between Drupal releases was well spent; Drupal 8 has an updated development framework, improved usability and authoring experiences, and better support for multilingual and mobile.
Since Drupal 8 was released in November, the Drupal community has been working tirelessly to not just migrate existing Drupal 7 modules over, but to write new ones that utilize Drupal 8’s new and improved features. Last week,... Mehr

The Evolution of Media Company CMS Platforms: The Newspaper Industry

Last week in our series on media CMS platforms, we looked at how the broadcast radio industry is following suit in the movement towards an open source future. Today, I’ll dig deeper into the newspaper industry, and how that landscape is changing.
Why proprietary CMS solutions have dominated in the newspaper business
Newspapers differ from their TV and Radio counterparts, because there’s an actual physical media product that needs to be designed, produced, distributed, and sold to consumers. The same CMS platforms that deliver newspaper content to digital platforms often also have technology... Mehr

Accelerating Drupal 8 Adoption

Drupal is at a critical point in its history. To justify an upgrade to the now production-ready Drupal 8, the Drupal development community have implicitly asked the 1m+ website owners, developers and authors to trust that Drupal will continue to be their engine of innovation for the next 3–5 years. Historically Drupal has been a Lego box for site builders and developers, enabling complex use-cases via a mature and sophisticated module eco-system. The last major version of Drupal had barely any adoption until 6 months after its release when the module eco-system caught up.
To ensure less lag... Mehr

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