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5 Steps to Keep Traffic on Your Website

Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been looking.
So here are some things I’ve learned over the course of my career in web marketing. Yes, retaining new traffic means first finding and enticing it, but once you’ve got it, the metrics to watch are bounces, time on site and exit rates. These metrics are rough indicators about the quality of the site’s content and if the site satisfies the needs... Mehr

D8 Module of the Week Recap: simpleSAMLphp Authentication, Coffee, Monolog

DrupalCon New Orleans is in full swing and we’re back to recap another three modules from our Drupal 8 Module of the Week series over on the Acquia Developer Center blog. This week we’re taking a look at simpleSAMLphp Authentication, Coffee, and Monolog.
simpleSAMLphp Authentication
Maintainers:... Mehr

Choosing the Right Digital Experience Provider

Guest blogger Adam DeGiorgio is a Director at Salsa Digital, an Acquia agency partner. Adam was Salsa’s very first employee back in 2003 and has spent most of his tenure as Managing Director. Recently, he moved into a relationship management role to spend more time working with clients, his true passion. This is part one of a three part series.
Salsa is the go-to agency for enterprise grade digital services without the rigmarole or price tag of the larger players. We're a small team that has tailored our software development skill-set to suit the digital world, and crafted a Drupal... Mehr

Drupal Helps Make Open Source Software the Rule, Not the Exception


More than 3,000 people are in New Orleans for North America’s 2016 DrupalCon, an energetic hub of education, knowledge-sharing and business focused on open source Drupal software.
DrupalCon isn’t just an homage to Drupal; it’s proof of the massive success and continued acceleration of the once-radical idea that many hands can contribute to software that anyone can freely use, modify, and build upon.
In Drupal’s case, hundreds of... Mehr

The Meaning of Content: Just a Utility, not Royalty


In the marketing world, buzzwords reign supreme. Often they are words that have already existed for years that suddenly become trendy, and then are used incessantly throughout the industry until they eventually lose all real meaning. One the best examples of this is the word “content.”
Content is everywhere. It’s king, it’s queen, it’s the entire royal family and it’s the key to success! It’s even in my title.
It all sounds so exciting. However, the word “content” simply means any and all information on a website. It’s the flashier lead generation material, it’s product descriptions and user... Mehr

How a Marketer Built a Drupal 8 site in 1 Day

When I decided I was going to start my own blog of course I wanted to build the site myself. I used to be a pretty technical person previously in my career, but the last time I built a Drupal website from start to finish was with Drupal 5 way back in 2009 for my accountant’s website. Today I manage eight corporate websites built by an engineering team, focused on their performance, optimization and design to support the goals of the business; all of which is very different from building new ones from the ground up.
Going into this project I had a general idea of which files belonged where in... Mehr

Acquia Partner Profile: Avionos

At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners; showcasing who they are and what they do, in their own words.
For our first partner profile, we spoke with Dan Neiweem, co-founder and principal of Avionos, responsible for the Acquia partnership, customer success, and growing the Avionos brand. Avionos is a digital consulting and cloud services firm focused on delivering outcomes... Mehr

Acquia Asia Pacific Partner Summits 2016: A Recap


Over the last few years, there has been a significant increase in the adoption of enterprise Drupal in Australia. As Acquia continues to expand its presence in the Asia Pacific region, it has become increasingly important to build and maintain relationships with our partners.
The Acquia Sydney Partner Summit brought together more than 75 partners in attendance to learn, network, and engage with colleagues. Attendees represented a diverse group ranging from independent Drupal developers and digital agencies, to network... Mehr

Video: Can we save the open web?

In March, I did a presentation at SxSW that asked the audience a question I've been thinking about a lot lately: "Can we save the open web?".
The web is centralizing around a handful of large companies that control what we see, limit creative freedom, and capture a lot of information about us. I worry that we risk losing the serendipity, creativity and decentralization that made the open web great.

While there are no easy answers to this question, the presentation started a good discussion about the future of the open web, the role of algorithms in society, and how we might be able to... Mehr

Thunder, a Drupal distribution for publishers

Earlier this month, the international media group Hubert Burda Media (about 2.5 billion annual revenue, more than 10,000 employees, and more than 300 titles) released its Drupal 8 distribution, Thunder. Thunder includes custom modules specifically tailored to the needs of professional publishers.
This is great news for three reasons: (1) I've long been a believer in Drupal distributions, (2) I believe that publishers shouldn't compete through CMS... Mehr

The Challenge of Keeping Software Up to Date, and What Happens if You Don't

The public release of client records hacked from a Panamanian law firm’s web site have led to headline revelations that heads of state and public figures allegedly took advantage of Panama’s banking secrecy laws to hide their assets. According to a report published at Forbes.com, the law firm’s site alleged to be the source of the leaked information, ran on Drupal -- specifically a site running an old, unsecured version of Drupal 7 (any version prior to 7.32.) The... Mehr

State of Drupal 2016 survey

I've been writing a lot about what I believe is important for the future of Drupal, but now it is your turn. After every major release of Drupal I do a "product management survey" to get your ideas and data on what to focus on for future releases of Drupal (8.x/9).
The last time we had such a survey was after the release of Drupal 7, six months into the development of Drupal 8. I presented the results at DrupalCon London in 2011. The results informed the Drupal community at large, but were also the basis for... Mehr

Improving Drupal's content workflow

At DrupalCon Mumbai I sat down for several hours with the Drupal team at Pfizer to understand the work they have been doing on improving Drupal content management features. They built a set of foundational modules that help advance Drupal's content workflow capabilities; from content staging, to multi-site content staging, to better auditability, offline support, and several key user experience improvements like full-site preview, and more. In this post, I want to point a spotlight on some of Pfizer's modules, and... Mehr

Acquia’s FedRAMP ATO: What Does it Mean for You?

On February 19, 2016, Acquia received an Authority To Operate (ATO) from the U.S. Department of the Treasury, and is now a FedRAMPSM Compliant Cloud Service Provider (CSP). For many individuals and organizations operating in the public sector, FedRAMP is a well-known program, but what does FedRAMP compliance really mean?

FedRAMP: What is it?
With a rise in the adoption and proliferation of cloud solutions, finding a way to secure the use of cloud-based IT systems has proven challenging. Historically, the governmental process for risk management was redundant, inconsistent, time consuming,... Mehr

Agile Research Methods for Personalization


This is part five of a five part series.
While having a general framework for coming up with new personalization ideas can be extremely helpful, it will never replace rolling up your sleeves and doing the research and data analysis. Once your personalization program is off to the races though, it’s time to move beyond initial ideas and pure instinct, and take a data driven approach. This can take many forms, from analytics and experimentation, to more in-depth research methods such... Mehr

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