Why is Drupal considered the #1 web content management platform for global enterprises, governments, higher ed institutions and nonprofits? Trust me -- it’s not because of Drupal’s blocks and components. Sure, Drupal checks off all the boxes for architectural, security, integration and other technical requirements. But more than that, Drupal offers the flexibility required for building whatever experience an organization wants to create for its users. In this blog series, we’ll shine the light on some real-world examples of Drupal websites that are not only beautiful but representative of how Drupal is limitless in the ways it can be tailored to the specific needs of an organization and its users.
In the travel and tourism industry, which contributed $8.8 trillion to the global economy in 2018, a website’s purpose is to inspire potential travelers and convert them into actual visitors. Take a look at three examples of how the travel industry is using Drupal in creative ways to engage their audiences.
Boreal Mountain Resort
There are more than a dozen ski resorts in the Lake Tahoe area, but skiers and riders have been hitting the slopes at Boreal Mountain Resort for more than 50 years. Committed to introducing more people to skiing and snowboarding, Boreal uses its website to take the intimidation factor out for beginners planning their first trip to the mountain by offering step-by-step guidance for everything from your ski day outfit to recovery after a long day in the powder. For more advanced skiers and riders, the site showcases the dynamic experience they can have on the trails or in the terrain parks with the latest weather and lift conditions, trail maps and live webcams.
State of Tennessee’s Department of Tourism
Last year, Tennessee saw its biggest increase in domestic tourism in six years, with 119.37 million domestic visitors -- an increase of 5.5% over 2017. With a myriad of experiences for any kind of visitor from history buffs and music lovers to nature enthusiasts and foodies, it’s no wonder Tennessee is one of the hottest vacation destinations in the country. No matter what type of adventure a visitor is seeking, the TN Vacation website helps travelers plan their trips based on which city or region they’re heading to, as well as what their interests are -- all while exhibitingTennessee’s rich culture and history. By building a digital experience that not only highlights everything Tennessee has to offer, but also provides personalized recommendations for prospective visitors, the Department of Tourism saw greater site engagement, with results such as average session duration increasing by 29% and bounce rate decreasing 19%.
Located in the South Pacific, Fiji is a dream destination -- and the Fiji.travel website is a destination in itself, showcasing the variety of activities and experiences travelers can have when visiting the nation’s 333 islands. Of course, Fiji has an unfair advantage in building a beautiful website -- its sandy beaches and crystal-clear waters photograph wonderfully and are featured throughout the site. While photos are probably enough to get many tourists to add Fiji to their vacation bucket lists, Fiji.travel helps them make their travel dreams come true. The site offers planning tools and a wealth of information on the various islands, including what to do on specific islands, where to stay, where to dive, special travel offers and more.
Just as there are countless adventures to be had in Tahoe, Tennessee or Fiji, there are also innumerable ways to build a travel website on Drupal to appeal to potential visitors and help them book their trip. The possibilities are only limited by your imagination.
Next time, we’ll take a look at how higher ed institutions are tapping into Drupal’s robust capabilities to create differentiated website experiences for audiences ranging from prospective students and their parents to alumni and faculty.