No matter the industry, customers expect personalized experiences that deliver answers and solutions fast. Today, patients expect the same level of engagement from their health care providers.
In a presentation at the 2016 Acquia Engage conference, Brian Carty, chief marketing officer of Steward Health Care Systems, explained how Steward developed a digital strategy that made the patient the priority.
Steward Health Care, one of the largest health care systems in New England, operates nine hospitals and has delivered nearly 1 million patient encounters since its founding.
All of Steward’s facilities offer an integrated model of care, which contrasts traditional fee-for-service payment models. Steward has developed a unique model of service that puts the patient at the center; it needed a digital strategy that would do the same.