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The Global Campaign Challenge for Digital Marketers

How should digital marketers approach the creation and management of an international portfolio of digital assets and campaigns? It’s a question that we’re increasingly asked here at Acquia. I have previously written about this from a multi-deployment standpoint, but I thought it would be interesting to ask Ian Truscott, Channel Director at MRM Meteorite, for some advice as to how digital agencies and their clients can ensure consistent brand control and... Mehr

Acquia Partner Profile: miggle

At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words.
We spoke with Alick Mighall, Managing Director at miggle. “As a small-ish specialist development agency, my role encompasses product, project and account management, HR, finance, business development and sales. I don’t do any development myself, but I like being able to support my... Mehr

Mobile Optimization - SEO and layout best practices

Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things really got interesting in the past twelve months. The first half of this year saw our mobile traffic expand by 50% alone. So yes, we really care about the mobile experience on our site. Where do you start to make sure... Mehr

Developer Relations: The Developer’s Voice

Editor’s note: This week’s developer relations post focuses on the history of developer relations via Acquia’s own VP of Corporate Communications (and living, breathing Wikipedia), David Churbuck.
My first encounter with Silicon Valley happened in the mid-1980s as a very green reporter for PC Week. I was sent west from Boston on a tour of the Valley’s top local area networking companies to get a crash course in LAN architectures. A lot of the companies I visited are long gone -- Corvus, 3Com, Novell, Ungermann-Bass -- but by the mid-point of the tour I had learned one very important lesson:... Mehr

How to integrate Drupal & Marketo

At some point in a B2B company’s digital marketing strategy, they will need to consider a Marketing Automation Platform, of which there are several top players — such as Marketo, Oracle Eloqua, Pardot,... Mehr

Developer Relations Part 3: Becoming Part of the Community

As a marketer looking to improve developer relations, it’s not enough to merely create content for developers. If you really want to understand what matters to developers, to actually get on their level, you need to get involved.
When it comes to building a relationship with developers and contributors affiliated with an open source project such as PHP, Linux, Apache, or Drupal: community participation and collaboration are important. The more that is shared and contributed, the better those projects, modules, themes, and documentation become. Drupal, for example, is the largest, most active... Mehr

Best practices for a demand gen focused website

Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your products or services so visitors will reach out to you for more information. The user fills out a form to give you a lead that your sales team will follow up on. There is a fine balancing act to maintain between generating leads and focusing on the quality of the lead which I will discuss as well.
I’ve been managing B2B websites for over eight years... Mehr

Drupal is for ambitious digital experiences

What feelings does the name Drupal evoke? Perceptions vary from person to person; where one may describe it in positive terms as "powerful" and "flexible", another may describe it negatively as "complex". People describe Drupal differently not only as a result of their professional backgrounds, but also based on what they've heard and learned.
If you ask different people what Drupal is for, you'll get many different answers. This isn't a surprise because over the years, the answers to this fundamental question have evolved. Drupal started as a tool for hobbyists building community websites... Mehr

D8 Modules: Responsive and off-canvas menu, Display Suite, Media Entity

Drupal 8 continues to gain momentum; in fact, Drupal 8.1 is already available! More and more modules continue to be migrated over from Drupal 7 and we’ve been chronicling them — along with other Drupal 8 news — on the Acquia Developer Center blog. Let’s take a look at Responsive and off-canvas menu, Display Suite, and Media Entity... Mehr

The long path to being understood

I sent an internal note to all of Acquia's 700+ employees today and decided to cross-post it to my blog because it contains a valuable lesson for any startup. One of my personal challenges — both as an Open Source evangelist/leader and entrepreneur — has been to learn to be comfortable with not being understood. Lots of people didn't believe in Open Source in Drupal's early days (and some still don't). Many people didn't believe Acquia could succeed (and some still don't). Something is radically different in software today,... Mehr

Building a content maintenance strategy: Don’t be a Hoarder

Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right?
Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for.
The CMS that you have in place is just a tool that allows you to input, create, format, and collaborate on content, and then delivers that to your website’s visitors with varying degrees of targeting and personalization. If Content Management is about developing and delivering content, then Content Maintenance begs the question: who manages and... Mehr

Developer Relations Part 2: Collaborating With Internal Technical Experts

As the counterpart to sales, marketing is fast-paced and cutthroat. It’s not enough to hit your numbers; marketers want to “crush” them. Marketers, by nature, are often aggressive, fond of hyperbole and hype, and can come off as overly-ambitious; all of which usually works when selling Ginsu Knives and Sham-Wows, but can backfire when it comes to “developer marketing.”
Developers — and that includes the ones inside a tech company who create the products and services you are tasked with promoting — have just as much disregard for... Mehr

Ask an expert: Top SEO Questions Answered


Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy.
Kate: Hi Keith. Tell us who you are please.
Keith: I have been in the digital marketing space for over twelve years. I’m based in the Washington, DC area, and have spent most of those years working for, and with, smaller digital agencies. I’ve been lucky enough to have had the opportunity... Mehr

Microsoft buys LinkedIn: the value of data

In my latest SXSW talk, I showed a graphic of each of the major technology giants to demonstrate how much of our user data each company owned.

I said they won't stop until they know everything about us. Microsoft just bought LinkedIn, so here is what happened:

By acquiring the world's largest professional social network, Microsoft gets immediate access to data from more than 433 million LinkedIn members. Microsoft fills out the "social graph" and "interests" circles. There is speculation over what Microsoft will do... Mehr

Developer Relations Part 1: Writing for Developers

“Developers as a group have proven immune to the majority of traditional software-marketing approaches. Marketing to developers requires a very different approach, and in many cases marketing as it has traditionally been known is simply impossible.” - Stephen O’Grady, The New Kingmakers
As a content marketer, a key part of my job is understanding the various audiences that come to Acquia with different informational needs. The challenge is more than how to write for them, but understanding their interests. What... Mehr

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