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Posted on by Jack Holland (not verified).

Another interesting segment to study is the Engineer turned Entrepreneur. Often times, engineers have wonderful creativity and product execution, but lack the basic skills to promote, sell or even explain their value proposition. Digital marketing, however, seems to be changing that dynamic in general for people without natural marketing skills, but in particular, for the engineering community who embrace the techniques. I know a group of engineers who set out to revolutionize the standard conference bridge service by creating a service that addresses the annoying, but minor pains of bridge services. Their product, a branded conference call service called Branded Bridge Line, was created with an outstanding feature set, but wasn't getting traction until the team took to digital means for marketing their product. It was perfect for them to be able to sit at a computer and figure out scientifically the best means for reaching their audience without having to get up and shave in the morning. I point this out because of the dramatic difference it made to their business compared to ventures I've known in the past that died on the runway. A great case study in how to educate the Engineer Entrepreneur.

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