Digital marketing optimization takes many different forms. Optimizing a web property for lead conversion is one of the main goals of a digital marketer.
Digital marketing optimization requires strong analytical capabilities to sort through how users interact with marketing campaigns and web properties.
However, once a trend is identified and there is a clear area needed for optimization, how does a digital marketer actually optimize their site for user experience and conversion?
Testing and personalization are great ways to improve digital marketing optimization. Acquia Lift enables a digital marketer to:
Read this eBook on how Acquia's personalization tools enable digital marketers to optimize their digital experiences with identification, contextualization, and targeting.
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