Look to Drupal for Cms For Ecommerce Integration Success
Oftentimes commerce and marketing teams try to work together, only to create a divide instead. Commerce focuses on the evolving the platform as an online business grows and marketers attempt to keep up. Acquia is a digital experience company with the perfect CMS for ecommerce demands, Drupal.
Drupal is an open source CMS platform, and is the first of its kind to successfully unify content, community, and commerce. Rachel Tipograph, from Gap, explains, “Consumers are no longer looking for shopping experiences that are distinctly separate. Today, consumers are looking to shop within content.” Acquia’s innovative digital platform provides agility, resiliency, and integration, empowering organizations to move with the ever-changing web.
Forrester highlights common issues of a commerce/content divide:
How the “Two-Site Syndrome” can leave revenue on the table