Senior Specialist, Marketing Operations

Department: Marketing
Location: Boston, MA

Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been  rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it. 

The Senior Specialist, Marketing Operations will work as a part of a data-driven, modern B2B marketing and demand gen team to help measure, manage and optimize our go-to-market processes to drive business results.  This individual will leverage our marketing technology systems to assist marketing and sales in processing inbound leads and will report on and measure the results.  This role is crucial in managing our lead flow and reporting processes, helping to optimize our marketing investments and maintain a close partnership with sales.

The ideal candidate will be detail-oriented and one who enjoys problem solving and making data driven decisions.

Responsibilities include:

  • Work as a part of a small focused team to measure and report on key demand generation and sales metrics to enable marketing and sales to execute effectively and to support strategic initiatives
  • Identify data inconsistencies across sales and marketing platforms and work with team members to identify root causes and implement a sound solution
  • Work cross-functionally with sales management and the inside sales team to help drive success in lead management and to track and improve funnel efficiency
  • Work with our salesforce.com development team to manage workflows, system processes and permission levels
  • Assist with execution of key processes in Marketo (marketing automation tool) and Salesforce (CRM), including lead scoring, lead assignment, and more
  • Process leads in CRM system and distribute them to sales team
  • Ad hoc data quality projects as needed to uphold database integrity
  • Help to create processes that drive speed and efficiency in systems
  • Constantly work towards meeting weekly lead generation goals for the Marketing team

Requirements/Skills Needed of Candidate:

  • 3+ years experience with CRM and marketing automation solutions. Salesforce and Marketo are preferred
  • Analytical and quantitative; enjoys using data to derive deep insights into the business
  • Detail oriented and accurate
  • Passion for digital marketing
  • Enjoys problem solving
  • Works well both independently and cross-functionally
  • Proficient with Microsoft business applications (Word, Excel, Powerpoint)
  • Prior success in taking ownership of projects from start to finish, including proactively communicating any issues & management adjusting expectations
  • Proven ability to learn new concepts easily
  • Works well under deadlines
  • Ability to identify & communicate issues quickly