Marketing Manager

Department: Marketing
Location: Munich, Germany

Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalised, and built for a fast-changing, always-connected, mobile-first world. Headquartered in Boston with our EMEA Head office in Reading, UK and further European offices in Paris, Munich and Ghent, we have been named as one of the world’s fastest growing software companies and have been rated a leader by the analyst community.

 

Our Field Marketing Manager – Central Europe will be responsible for designing and driving marketing programs and activities in the DACH (Germany, Austria, Switzerland) and BNL (Belgium, Netherlands, Luxembourg) regions to build pipeline.

 

Acquia is a high-energy, hard-charging, high-performance company! Our Field Marketing Manager needs to be a marketing rock star, be an analytical and strategic thinker with a creative mindset and have the strength of character to excel in an energetic atmosphere.

You will bring a strong attention to detail, be well organized and an effective cross-functional communicator. Candidates must also be flexible and have the ability to thrive in a fast paced, entrepreneurial environment and be able to handle multiple projects with tight deadlines.

 

Key objectives include:  

  • Clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution  

  • Manage all elements of PR and Communications in region, working with a third party agency to identify key opportunities for brand awareness and exposure, increasing Acquia’s voice in the region

  • Be the go-to person for the field in all matters of marketing, ensuring all marketing program details are effectively communicated and supporting the field sales team with local prospecting and lead maturation activity

  • Drive overall DACH and BNL region marketing strategy to meet required pipeline objectives and penetration of target accounts and sectors in alignment with Regional Sales GTM strategy.  

  • Drive new and creative marketing and lead generation activities including events, OLA, PPC, direct marketing, social tools, webinars, collateral and customer case studies in local language as appropriate.

  • Work directly with partners and channels team to define and implement joint marketing campaigns.  

  • Track and analyze the effectiveness of our marketing campaigns to determine ROI and priorities resources and communicate this clearly to leadership

  • Oversee budget, metrics and marketing spend ROI.

  • Develop and execute the DACH and BNL region marketing plan for enterprise target/named accounts, mid market targets and partners/the channel, working closely with Regional Sales Directors to align those plans with the go to market strategy for the region.

  • Create, execute and manage partner marketing programs in alignment with the EMEA marketing strategy and supporting DACH and BNL partners on delivery of local programs and events

 

Required Skills/ Experience:

 

This is a multi-disciplined role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously.

 

  • Previous experience driving and generating pipeline through the following:

  • Multi channel lead generation direct marketing campaigns including email, pay per click, website management, online advertising, list rental, syndication & guaranteed lead campaigns

  • Developing, executing and managing webinars

  • Customer engagement program

  • Events including trade shows, conferences and self-run executive programs

  • Cooperative Partner marketing initiatives

  • Strong project management skills and experience, including managing external agencies  

  • Candidates should be proficient in MS office applications

  • Marketing automation (ideally Marketo) experience is required  

  • Experience with sales operations, reporting, marketing & campaign dashboards and KPIs  

  • Analytical and results orientated individual in tune with revenue marketing principles

  • Strong communication and interpersonal skills, including excellent writing skills to earn the trust and respect from peers and sales management.

  • Must possess a passion for learning industry-leading marketing tactics and best practices

  • Knowledge of Open-Source technology or of marketing to a ‘digital’ audience is preferred

  • Ability to craft great collateral and structure and write compelling copy.

  • Ability to work collaboratively with multiple stakeholders in a fast moving environment.

 

Basic Qualifications:

 

  • Marketing or business graduate with strong experience working in digitally led B2B or technology marketing role.  

  • Must be a self-starter that thrives in a fast-paced work environment