Marketing Operations Specialist

Department:

Marketing

Location:

Boston, MA

Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

As Acquia’s Marketing Operations Specialist you are responsible for enabling our global marketing programs through a fully optimized technology and database infrastructure. You will take the lead on managing scalable processes and cross-functional initiatives to ensure we integrate and implement innovative marketing technology to maximize our revenue pipeline.  Working closely with Sales operations counterparts, you’ll also take the lead to ensure we grow and maintain a clean, marketable database of prospect, customer and partner leads, contacts and accounts.

Responsibilities

  • Manage technology selection process; integration to the full stack, and Optimization
  • Document and manage clearly defined criteria for success and ROI for each technology we use
  • Audit utilization and performance of all tech stack components
  • Troubleshoot issues, work closely with Sales Ops to identify and correct points of failure
  • Manage vendor contracts, billing and PS utilization
  • Ongoing maintenance of contact and lead DB via Marketo
  • Provide governance / compliance recommendations and support
  • Audit for quality standards
  • Implement projects to augment data as necessary
  • Provide insights from predictive scoring, contact engagement and lead status to sales and marketing teams for program enhancement

Skills and Attributes: 

  • Bachelors’ Degree required or equivalent work experience in a related field
  • 2+ years of project management experience and Marketing experience
  • Proven track record in delivering projects from the internal kickoff through launch
  • Experience and a proven track record of success creating change within teams to increase efficiency and project quality
  • Demonstrated ability to set expectations and enforce adherence to process
  • Strong communication skills with various personality types
  • Strong attention to detail and ability to multi-task
  • Experience with project management software, preferably JIRA
  • Experience with Salesforce and Marketo
  • Familiarity and experience with additional marketing technologies such as Lingotek, Zoom webinars, Leadspace, EverString, and Pathfactory
  • Familiarity with system integration principles and experience troubleshooting points of failure between various marketing technologies

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.