Blog

A CDP offers valuable insights for all stages in the customer experience including customer care and customer service operations at call centers.

Acquia AgilOne and Snowflake Data Sharing provide fast, direct access to customer data at scale.

We interview Carla Rummo, chief marketing officer at Serena & Lily, on how the home furnishing brand uses customer segmentation to engage customers.

Here are the capabilities to keep in mind to evaluate which customer data platform (CDP) is right for your organization.

Orchestrating memorable customer experiences requires a strong data foundation and 360° view of the customer that marketers can understand and act on.

Metrics Launchpad in Acquia AgilOne gives teams immediate, actionable insights into their customer data and easy-to-understand views of their KPIs.

See how marketers are embracing "open" through the agile, flexible and accessible Acquia Marketing Cloud.

Bridging the trust gap between marketers and artificial intelligence (AI) means changing marketing processes and perspectives.

What features should be included in every CDP? For enterprise omnichannel B2C marketers, here are 6 capabilities every CDP must have.

Developers and marketers need the freedom to scale without limitations. Acquia's open Drupal Cloud and Marketing Cloud make it possible.

We explain how segmentation and clustering can be used to refine marketing audiences and help you better engage individual shoppers.