Blog

Acquia machine learning in Acquia CDP turns customer data into insight and lets marketers maximize ROI for their business.

Digital experience platforms (DXPs) are a hot topic, but what does a digital experience need to be truly valuable? We break it down once and for all.

The COVID Analysis Dashboard in Acquia CDP provides in-depth analytical insights into the business impacts of COVID-19.

See how Acquia Marketing Cloud empowers brands to deliver future-proof digital experiences through connected, data-driven journeys.

Why marketers should see GDPR and other data regulations as an opportunity for personalization and higher customer privacy standards.

A CDP offers valuable insights for all stages in the customer experience including customer care and customer service operations at call centers.

Acquia AgilOne and Snowflake Data Sharing provide fast, direct access to customer data at scale.

We interview Carla Rummo, chief marketing officer at Serena & Lily, on how the home furnishing brand uses customer segmentation to engage customers.

Here are the capabilities to keep in mind to evaluate which customer data platform (CDP) is right for your organization.

Orchestrating memorable customer experiences requires a strong data foundation and 360° view of the customer that marketers can understand and act on.

Metrics Launchpad in Acquia AgilOne gives teams immediate, actionable insights into their customer data and easy-to-understand views of their KPIs.