Recent Posts
What are ad blockers, and why are they hurting your business?
Everyday I see the impact ad blockers have on our business, because they are blocking more than just ads. Ad blockers are one of the most downloaded browser utilities and smartphone applications, and the source of great debate among privacy advocates, publishers, and consumers.
For a site builder or manager like myself, the more important and less-talked about issue of ad blockers is they can block non-advertising related content. The fact this is even happening might go unnoticed, which could be why it isn’t talked about very much. While doing my research for this post, all I could find... More
Posted on
Wednesday, July 20, 2016
by Katelyn Fogarty
Wednesday, July 20, 2016
by Katelyn Fogarty
Acquia Partner Profile: miggle
At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words.
We spoke with Alick Mighall, Managing Director at miggle. “As a small-ish specialist development agency, my role encompasses product, project and account management, HR, finance, business development and sales. I don’t do any development myself, but I like being able to support my... More
Posted on
Wednesday, July 20, 2016
by Reena Leone
Wednesday, July 20, 2016
by Reena Leone
Developer Relations: Social Media
Marketers use social media very differently than developers do. Marketers use social channels from Twitter to Facebook to LinkedIn to promote and engage and build awareness. Developers? Well while , social media is just as important if not more so to developers, it’s not all memes and rants; but a practical and strong source of information.
I spoke to with Kris Vanderwater, Technical Consultant at Acquia and Tim Plunkett, Senior Engineer also at Acquia about... More
Posted on
Monday, July 18, 2016
by Reena Leone
Monday, July 18, 2016
by Reena Leone
Mobile Optimization - SEO and layout best practices
Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things really got interesting in the past twelve months. The first half of this year saw our mobile traffic expand by 50% alone. So yes, we really care about the mobile experience on our site. Where do you start to make sure... More
Posted on
Tuesday, July 12, 2016
by Katelyn Fogarty
Tuesday, July 12, 2016
by Katelyn Fogarty
Developer Relations: The Developer’s Voice
Editor’s note: This week’s developer relations post focuses on the history of developer relations via Acquia’s own VP of Corporate Communications (and living, breathing Wikipedia), David Churbuck.
My first encounter with Silicon Valley happened in the mid-1980s as a very green reporter for PC Week. I was sent west from Boston on a tour of the Valley’s top local area networking companies to get a crash course in LAN architectures. A lot of the companies I visited are long gone -- Corvus, 3Com, Novell, Ungermann-Bass -- but by the mid-point of the tour I had learned one very important lesson:... More
Posted on
Friday, July 8, 2016
by David Churbuck
Friday, July 8, 2016
by David Churbuck
How to integrate Drupal & Marketo
At some point in a B2B company’s digital marketing strategy, they will need to consider a Marketing Automation Platform, of which there are several top players — such as Marketo, Oracle Eloqua, Pardot,... More
Posted on
Wednesday, July 6, 2016
by Katelyn Fogarty
Wednesday, July 6, 2016
by Katelyn Fogarty
Developer Relations: Becoming Part of the Community
As a marketer looking to improve developer relations, it’s not enough to merely create content for developers. If you really want to understand what matters to developers, to actually get on their level, you need to get involved.
When it comes to building a relationship with developers and contributors affiliated with an open source project such as PHP, Linux, Apache, or Drupal: community participation and collaboration are important. The more that is shared and contributed, the better those projects, modules, themes, and documentation become. Drupal, for example, is the largest, most active... More
Posted on
Thursday, June 30, 2016
by Reena Leone
Thursday, June 30, 2016
by Reena Leone
Best practices for a demand gen focused website
Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your products or services so visitors will reach out to you for more information. The user fills out a form to give you a lead that your sales team will follow up on. There is a fine balancing act to maintain between generating leads and focusing on the quality of the lead which I will discuss as well.
I’ve been managing B2B websites for over eight years... More
Posted on
Wednesday, June 29, 2016
by Katelyn Fogarty
Wednesday, June 29, 2016
by Katelyn Fogarty
Drupal is for ambitious digital experiences
What feelings does the name Drupal evoke? Perceptions vary from person to person; where one may describe it in positive terms as "powerful" and "flexible", another may describe it negatively as "complex". People describe Drupal differently not only as a result of their professional backgrounds, but also based on what they've heard and learned.
If you ask different people what Drupal is for, you'll get many different answers. This isn't a surprise because over the years, the answers to this fundamental question have evolved. Drupal started as a tool for hobbyists building community websites... More
Posted on
Wednesday, June 29, 2016
by Dries Buytaert
Wednesday, June 29, 2016
by Dries Buytaert
D8 Modules: Responsive and off-canvas menu, Display Suite, Media Entity
Drupal 8 continues to gain momentum; in fact, Drupal 8.1 is already available! More and more modules continue to be migrated over from Drupal 7 and we’ve been chronicling them — along with other Drupal 8 news — on the Acquia Developer Center blog. Let’s take a look at Responsive and off-canvas menu, Display Suite, and Media Entity... More
Posted on
Thursday, June 23, 2016
by Reena Leone
Thursday, June 23, 2016
by Reena Leone
The long path to being understood
I sent an internal note to all of Acquia's 700+ employees today and decided to cross-post it to my blog because it contains a valuable lesson for any startup. One of my personal challenges — both as an Open Source evangelist/leader and entrepreneur — has been to learn to be comfortable with not being understood. Lots of people didn't believe in Open Source in Drupal's early days (and some still don't). Many people didn't believe Acquia could succeed (and some still don't). Something is radically different in software today,... More
Posted on
Tuesday, June 21, 2016
by Dries Buytaert
Tuesday, June 21, 2016
by Dries Buytaert
Building a content maintenance strategy: Don’t be a Hoarder
Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right?
Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for.
The CMS that you have in place is just a tool that allows you to input, create, format, and collaborate on content, and then delivers that to your website’s visitors with varying degrees of targeting and personalization. If Content Management is about developing and delivering content, then Content Maintenance begs the question: who manages and... More
Posted on
Tuesday, June 21, 2016
by Katelyn Fogarty
Tuesday, June 21, 2016
by Katelyn Fogarty
Developer Relations: Collaborating With Internal Technical Experts
As the counterpart to sales, marketing is fast-paced and cutthroat. It’s not enough to hit your numbers; marketers want to “crush” them. Marketers, by nature, are often aggressive, fond of hyperbole and hype, and can come off as overly-ambitious; all of which usually works when selling Ginsu Knives and Sham-Wows, but can backfire when it comes to “developer marketing.”
Developers — and that includes the ones inside a tech company who create the products and services you are tasked with promoting — have just as much disregard for... More
Posted on
Thursday, June 16, 2016
by Reena Leone
Thursday, June 16, 2016
by Reena Leone
Ask an expert: Top SEO Questions Answered
Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy.
Kate: Hi Keith. Tell us who you are please.
Keith: I have been in the digital marketing space for over twelve years. I’m based in the Washington, DC area, and have spent most of those years working for, and with, smaller digital agencies. I’ve been lucky enough to have had the opportunity... More
Posted on
Tuesday, June 14, 2016
by Katelyn Fogarty
Tuesday, June 14, 2016
by Katelyn Fogarty
Microsoft buys LinkedIn: the value of data
In my latest SXSW talk, I showed a graphic of each of the major technology giants to demonstrate how much of our user data each company owned.
I said they won't stop until they know everything about us. Microsoft just bought LinkedIn, so here is what happened:
By acquiring the world's largest professional social network, Microsoft gets immediate access to data from more than 433 million LinkedIn members. Microsoft fills out the "social graph" and "interests" circles. There is speculation over what Microsoft will do... More
Posted on
Tuesday, June 14, 2016
by Dries Buytaert
Tuesday, June 14, 2016
by Dries Buytaert
Pages
Be a Guest Blogger!
Submit your idea to us and you can be our next guest blogger on Acquia.com!
Blog Series
Posted on Wednesday, September 28, 2016
by Amanda Nichols
by Amanda Nichols
Posted on Wednesday, September 28, 2016
by Dries Buytaert
by Dries Buytaert
Posted on Tuesday, September 27, 2016
by Preston So
by Preston So
Posted on Monday, September 26, 2016
by Katherine Bailey
by Katherine Bailey
Posted on Thursday, September 22, 2016
by kate fogarty
by kate fogarty