ADMA Partners with Acquia Support to Deliver Personalization [VIDEO]
The Association for Data-driven Marketing and Advertising (ADMA) is the largest marketing association in Australia. Based out of Sydney, ADMA offers education courses, resources, events and expertise for creative and effective data-driven marketing and advertising across all channels and platforms. Today, the association extends across 600 corporate memberships. To provide their customers with the most engaging digital experiences to date, ADMA uses Acquia Lift to deliver a personalized user journey.
For ADMA, the future of marketing is dependent on data and being digitally driven. Katherine Raskob, director of communications and customer experience at ADMA, says that in order to pick the right technology, organizations need to consider more than just software. It’s also important to partner technology with a strong support network to deliver best-of-breed capabilities. For ADMA, Acquia does both. Acquia’s entire team helps ADMA solve problems, achieve their objectives, and take full advantage of Acquia Lift and its suite of personalization tools.
In the video below, Katherine Raskob discusses how ADMA, with the help of Acquia Global Support, leverages Acquia Lift to help their customers become data-driven marketers.