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Acquia and Magento Team Up for the Future of Content and Commerce [VIDEO]

At Acquia Engage, Acquia and Magento formally announced their commerce partnership, but in reality, the two companies had been working together for a long time.

Magento is one of the most popular commerce platforms available today. Acquia and Magento are part of innovative and passionate open source communities and contribute to the respective movements. Acquia and Magento have strong open source roots and a focus on open APIs. Open APIs are the fundamental architectural decision for tomorrow’s systems. Through this collaboration, both companies have seen that the need for content and commerce is pressing for almost every industry.

This is not your older brother’s eCommerce anymore - Mark Lavelle, CEO of Magento

Commerce is all about customization; this ramped up when multi-channel commerce experiences began gaining in popularity. There is now a complexity that puts pressure on the basics of order management with multiple points for the order (ship to store / in store pickup vs. home delivery for example) and multiple ways to interact with the customer. The experience starts from when they first visit a site and doesn’t end until they have the product in hand.

The partnership between Magento and Acquia is a perfect marriage of what is needed for cutting-edge commerce experience. Acquia, with tools like Acquia Lift that provide content syndication and personalization, helps customers along their journey, but ultimately a transaction needs to be made at the end. That’s where Magento comes in.

In the video below, watch Acquia CEO Tom Erickson and Magento CEO Mark Lavelle talk about the partnership between Acquia and Magento and what’s next for content and commerce.

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