In the nonprofit world, the consensus is fairly straight-forward: digital transformation initiatives are no longer optional but essential to achieve mission success. The catalyst? The velocity of change is accelerating, while yesterday’s presumptions are becoming obsolete as members, donors, volunteers and other constituents expect instant, accurate, personalized access to information that connects them to insights and information that is relevant, compelling and available on multiple channels, including personal mobile devices.
Data-Driven Social Consciousness
There are over 1.5 million NGOs in the U.S and 10 million NGOs globally that received funding and donations from over 1.4 billion people and organizations in 2014. Essentially, all of those organizations are competing to retain funding by forming emotional connections with potential donors while the “digital noise” has become deafening for those campaigning for funding, memberships and volunteers.
As such, technologists and marketers within the NGO and non-profit niche have made radical adjustments and are becoming savvier. They're collaborating with technology innovation leaders who offer flexibility and options that are suitable for today’s requirements and tomorrow’s vision to reach an increasingly distracted constituency.
Gathering Insights Faster
In this hyper-competitive space, there is a daily battle for relevance that indirectly pits one non-profit against another. When one organization receives a grant, secures major donor funding or increases its membership or volunteer participation… another organization loses out. As such, executives in this sector are engaging technology consultants and companies built on utilizing innovation to leverage methodologies, digital platforms and tools to accelerate projects that create structural flexibility using data inputs and metrics to drive good business decisions. Promising developments in marketing automation and artificial intelligence may also boost the ability of nonprofits to survey, analyze and understand the preferences of current, lapsed and potential donors.