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Blog
What CMOs Must Consider When Relaunching Their Brand Websites

Acquia CMO, Lynne Capozzi describes what to consider when relaunching a brand website and describes the content strategy behind the new Acquia.com.
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Blog
Making the Pivot to a Digital-First Strategy During COVID-19

Brands share the top strategies for pivoting their in-person operations to digital experiences during and beyond COVID-19.
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Blog
Acquia Launches an Open Digital Experience Platform (DXP)

We’re excited to unveil the Acquia Open Digital Experience Platform (DXP) to help organizations build meaningful customer relationships.
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Blog
Acquia Named a Leader in 2021 Forrester Wave for Agile CMS

Today, Acquia was named a leader in The 2021 Forrester Wave Agile Content Management Systems (CMS). Here's what it means to be an Agile CMS.

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misused customer data

Opening Up: Times Brands Missed the Mark When Using Customer Data

customer identity resolution

What is Identity Resolution in Marketing?

CDP user

2021 Is The Year of the CDP

customer data platform compliance

How a CDP Helps Businesses Comply with Data Privacy Regulations

digital experiences in retail

Retailers Must Prepare to Scale in the Post-COVID Commerce Boom

Customer Brands valentines day

Bye, Commitment Issues. How Brands Build Long-Term Relationships

data visualization

How to Foster a Data-Driven Culture

personalization steps

3 Roadblocks Holding Companies Back From Personalizing

selecting a CDP for marketing

What a CMO Needs to Know to Choose a Customer Data Platform

product engagement CX

Applying Point-of-Consumption Data to Optimize In-Product CX

adobe vs acquia cdp

Comparing Acquia CDP vs. Adobe CDP

machine learning algorithms

The Best Machine Learning Models to Use for Marketing