The developers at Miles leveraged Drupal’s taxonomies and node reference capabilities to make content recommendations that encourage deeper content exploration on the site.
Taxonomies are used to make related content recommendations on interest-based landing pages, regional-landing pages and editorial pages. Node references are used on editorial pages to power Google maps showing related tourism businesses, and a reverse lookup of those same node references on tourism business pages show where those businesses have been mentioned on editorial pages around the site. GoToBermuda.com is freely and easily managed by BTA’s tourism staff.
ThePalmBeaches.com: Component-Driven Design with Drupal
Palm Beach County, Florida, is a diverse destination providing visitors with a wealth of experiences, many of them unexpected. ThePalmBeaches.com promotes engaging experiences and trip ideas in bold new ways.
Through close collaboration with Discover The Palm Beaches, Miles took a component-driven approach to developing ThePalmBeaches.com on the Drupal CMS.
This allows Discover The Palm Beaches staff the flexibility to easily manage content and seasonal promotions. For example, inspirational landing pages were developed for showcasing the diversity and beauty of the location, while allowing for video assets to be in the forefront. (Palm Beach County is a large region that encompasses a variety of destinations, and this is especially useful for telling each city’s unique story.)
The site’s responsive format is core to capitalizing on organic traffic and focusing media campaign traffic, which is now more often viewed on mobile devices than desktop.
VisitStPeteClearwater.com: 360 Video Portal
On VistiStPeteClearwater.com, you’ll find a Visit St. Pete/Clearwater 360° Video Portal that brings together the destination’s library of virtual reality videos, created to inspire travelers at the “dreaming” stage of vacation planning.
This dedicated section is designed to enable users to move fluidly from video to video, encouraging them to immerse themselves in 360° video content in one seamless experience — ultimately giving them a preview of things to see and do in the area. Like the website, the portal is fully responsive so potential visitors can watch the videos and navigate through the section on any device and any browser — a first for a destination marketing organization (DMO) in the United States.
The videos also connect viewers to planning content — dedicated articles about the experience that answer questions users may be looking to answer after watching the video like the best time to visit to have the experience, and what attractions or things to do that are nearby.
Michigan.org: Roadtrippers Integration
When it came to powering business listings on the new Michigan.org, the Michigan Economic Development Corporation (MEDC) had an extensive point-of-interest database for tourism-related locations in the state, but lacked a tactical planning tool that could help users move beyond the inspiration phase of traveling. To that end, the MEDC and Miles partnered with Roadtrippers to leverage their excellent product — more than 12 million points of interest across thousands of categories — which fulfilled that exact need.
The solution was a shopping-cart-type widget that can add locations from Michigan’s POI database and map that to Roadtrippers’ POI database. This allows users to search and find the places they want to visit in Michigan, and then send that information to Roadtrippers, where users can then execute more functional, travel-related features such as calculating total trip distance, manipulating the itinerary, calculating gas cost, etc.
Hopefully these examples will give you some fresh ideas when building your own travel and tourism digital experience on Drupal (or even planning your future vacation destination).
For more examples of innovative travel and tourism websites, check out our friends at MilesPartnership.com.