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Partnership is Paramount: Putting Our Partners First [VIDEO]

This is part one of a five part series for Sitecore’s partners to take another look at success with Acquia and Drupal.

definition of partnership

Partnership is essential for any business to succeed and this is especially true when it comes to the tech industry. Acquia would not be the digital experience company it is today without our partners.

Beyond the winning combination of technology and talent, what makes for a great partnership between digital agencies and Acquia? In short, it’s our commitment to our partners. Acquia is investing in the channel; we believe in playing the long game. We are investing in partners not just through larger initiatives like the continued expansion of our team but every day through sales enablement, product training, delivery enablement, and technical support. We are willing to do what it takes to ensure customer success for everyone.

It sounds like a practical approach, a simple solution to partner success but in reality, many of our competitors are doing the opposite. Other vendors have been reducing investments from either acquisition or pressure from investors. Let’s take a look at one such company, fellow WCM vendor Sitecore.

As a company, Sitecore has changed. It’s not a secret. Since the private equity takeover, the organization has been in flux. This churn has affected the ability for Sitecore to have a stable, predictable, and profitable partner ecosystem and program.

In contrast, Acquia continues to expand its partner program and focus on building long-lasting relationships rather than purely our own efficiency and profitability. Everything we do in relation to our partners is built upon the following three principles: trust, integrity and communication.

If you’re thinking about partnering with Acquia, good, because we’re open for business and investing in the growth of our partners today.

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