Let’s continue with part 3 of our Salesforce Marketing Cloud Comparison series. Here, I will draw my comparisons between the automation functions in Mautic and SFMC. If you’ve missed our previous articles of the series – catch up here.
SFMC Automation Studio/Journey Builder to Mautic’s Campaigns
SFMC is cumbersome to set up, but it can be a very effective way to execute a multi-channel strategy. Mautic’s builder is user-friendly and flexible, offering users a lot of creative and strategic freedom.
Every time I thought I was done setting up a journey in SFMC’s Journey Builder, I realized I still had another step to take. I had my Data Extensions, I had my content (emails, push messages, in-app messaging), I had my automation scheduled, I had a goal defined, I had endpoints, I had Contact Builder syncing… but still, after creating over 100 journeys, I would find I missed something along the way. SFMC’s support response was always slow (days) and often the issue would be due to a backend error or bug update that affected my account.
Giving credit where it’s due, the Journey Builder tool is very powerful and it allows you to connect different channels, split random test segments, provide reporting at each node, and trigger based on API calls. Welcome series, sales nurtures, and re-engagement campaigns are three of the best ways to utilize one-to-one personalized communications in the Journey Builder platform.
Mautic’s Campaign builder holds its own to SFMC’s Journey Builder. I can plan multichannel communications, make decisions on real-time engagement data, bucket new segments, and so much more. One of the best aspects I’ve taken away so far is the ability to trigger engagement alert emails internally just like you would send a triggered customer email externally. A sales team member can gain just as much insight as the marketer who created the campaign drips. This level of transparency is unmatched with SFMC and allows our entire organization to become more integrated and move faster and more precisely.