Home / The Marketers' Case for Drupal

The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes.

I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in my podcast instead of reading it here. Then I moved into my main topics:
Drupal Camp Austin
Why should marketers love drupal?

  • “There’s a module for that”
  • Freedom
  • Great community
  • Flexible & Scalable
  • Speed of delivery
  • Integration
  • Open Source
  • Cost

What are the things Marketers think about most?

  • Better conversion rates
  • A/B and Multivariate testing
  • Analytics
  • Direct Sales
  • Lead Capture
  • Integration
  • Social
  • Localization/Translation
  • Responsive Design
  • SEO

How do you get there with Drupal?

  • Modules
  • Themes
  • Integration with best of breed tools

Great tools that you should consider using.

That was the quick overview of what was in my presentation. The response was great!
Leigh Carver

Watch the video here:


Posted on by Lizee Helene.

Thank you for the info.. will consider getting a better feedback of this!! SHARE SHARE!!

Posted on by juegos para.

drupal is a good post =) i like it

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Filtered HTML

  • Use [acphone_sales], [acphone_sales_text], [acphone_support], [acphone_international], [acphone_devcloud], [acphone_extra1] and [acphone_extra2] as placeholders for Acquia phone numbers. Add class "acquia-phones-link" to wrapper element to make number a link.
  • To post pieces of code, surround them with <code>...</code> tags. For PHP code, you can use <?php ... ?>, which will also colour it based on syntax.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <h4> <h5> <h2> <img>
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.