Keeping Pace with DigitalDisruption.com
by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Scale like Twitter with Open Source
Want to know how to scale like Twitter? The you should check out Apache Mesos, an open source project that engineering lead Benjamin Hindman started while he was a PhD student at Berklee. Described as an operating system for your database, Mesos helps developers write applications easier at Twitter and not have to worry about server reliability.
"As of today, Twitter has over 270 million active users which produces 500+ million tweets a day, up to 150k+ tweets per second, and more than 100TB+ of compressed data per day.
Architecturally, Twitter is mostly composed of services, mostly written in the open source project Finagle, representing the core nouns of the platform such as the user service, timeline service, and so on. Mesos allows theses services to scale to tens of thousands of bare-metal machines and leverage a shared pool of servers across data centers."
Digital has Moved from a Marketing Discipline to the Core of the Business
Just four years ago, it was commonplace for digital to be owned by the CMO. Many a CEO viewed digital as simply a marketing discipline. However, now in 2014, digital is fast becoming the crux of many business growth strategies - not just agile start-ups, but global enterprises.
Being ‘digital-first’ is one of the best ways to meet and exceed customers’ growing expectations. Customers want to be able to connect with businesses in whatever way they choose; whether at home, at work or on the go and they want to do it on their own terms. As customers, we want information in one go and we don’t like waiting!
Location-based Data Sits at the Forefront of Business Transformation
Whether we’re scoping out deals on Groupon, trying to see which one of our friends is near us on Foursquare or searching Yelp to find places to go to dinner, there’s no question that location-based platforms are essential to our social existence.
Think about the last time you went on an app or shopped online and didn’t have to put in your location. It was probably 2004, or something to that “circa-de-old” extent.
As businesses of all sizes are transforming themselves digitally, location-based data is a key component in supplying the ammo to combat disruption: knowing where you are, what you want and how you’d like that experience delivered.
Take a look at Whole Foods. Depending on where you are, you’ll get location-based deals and content delivered to your device of choice. The experience in Boston, Massachusetts is completely different than the one in Austin, Texas. Same thing goes for Foursquare. When I check into my local Chipotle in Boston, I get recommendations for other Mexican restaurants near me, or deals nearby based on past check-in history. By collecting this data, brands can get a better understanding of their user base and personalize experiences even better the next time. This leads to higher site conversion rates, more purchases and ultimately, brand affinity.
That’s why businesses, analysts and even venture capitalists are betting on location-based applications and technology to make our current digital world, and the future one we’ll live in that much more interactive.
Meet the "Uber for Pizza"
Did you ever wish you could just press a button and get a pizza delivered to you wherever you are? Well, five 19-year old college friends have launched Push For Pizza, a one-button app that brings you pizza wherever you are, whenever you want. It's basically the "Uber for Pizza".
"Digital parity is the desire of customers today, millennial and otherwise, for businesses in the physical world to be as friction-free as the best of what customers have encountered online.
In the case of Push For Pizza, your account information (credit card, address, ‘please don’t let the dog out’ type of info, and more) are saved so you don’t have to repeat them, ever. After that, you just… push for pizza."
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.