Keeping Pace with DigitalDisruption.com
by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Google Glass Is Helping Save The Rhino
Can Google Glass and other emerging pieces of technology save the Rhino and other endangered animals in the Amazon? Carter Roberts, the President and CEO of World Wildlife Fund in the United States certainly thinks so. He recently created a $215 million fund that will be used to help protect and better serve that region, by forming strategic business partnerships, and harnessing some of the most cutting edge technology that will help support their cause. In an interview with Forbes, Roberts said, "We’ve experimented with Google Glass in Nepal for monitoring rhinos, using cell-phone technology and tracking poachers from the air so the law enforcement authorities can be in the right place to intercept them."
"Roberts’s innovative approach to conservation covers not only linking with major business partners but also harnessing the very latest technology – conservationists need 21st-century resources to tackle 21st-century problems."
Berkeley And MIT Make Glasses Obsolete
Researcheers from Berkeley and MIT have developed display technology that corrects vision problems with hopes that you will no longer need your glasses to watch TV in the future.
"The technology works by using algorithms that alter an image based on a person’s glasses prescription, combined with a light filter set in front of the display. The algorithm alters the light from each individual pixel and passes it through a small hole in the filter, so when each ray of light hits the retina, it creates a sharper image.
The idea is that the technology will predict how the users’ eyes will distort whatever is on screen and correct it beforehand (which your glasses normally do), so the image appears clear to your eyes."
Is Jill Lepore’s critique of disruption theory really “a criminal act of dishonesty”?
The uproar has died down. Twitter searches for “Lepore” are again dominated by the antics of the one named Chris, the “Vine celebrity” and recently convicted felon. But the one named Jill (no relation, and she doesn’t even appear to have a Twitter account, so you can forget about Vine) has certainly made a big splash in the backyard pool of mid-summer media with “The Disruption Machine,” her cannonball salvo against Clayton Christensen and his theory of “disruptive innovation.” If the sound and the fury around Lepore’s New Yorker article are waning, it may be time to allocate the sorrow and the pity.
Gartner: 5 Things Digital CMOs Do Better
Digital CMOs are taking the world by storm as their skills, attributes and experience are allowing them to break into markets and make impacts in ways that had never be done before. According to research done by Gartner, there are five things digital CMOs are better at: Shifting from outbound to inbound, telling great stories, breaking through silos, being data driven, and constantly challenging business models.
"Other roles to watch: data architects, corporate journalists, data storytellers and chief content officers. They are all emerging to fill the gaps that stand between marketing from a decade ago and marketing for today.
A year later, digital CMOs are still on the rise. Only now, their secrets are coming into focus."
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.