Keeping Pace with DigitalDisruption.com
by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Steve Wozniak shares insights on future, and past
What’s on the mind of, Steve Wozniak, the man who holds the patent for “microcomputer for use with video display?” Not surprisingly for the man who built the first MacIntosh computer, he’s thinking about the usability of technology, specifically wearable technology.
Mobile is Changing the Game for Sephora
While you may be familiar with Sephora as the cosmetic store at the local mall, the beauty chain is very comfortable in the virtual marketplace as well, concentrating on social and mobile platforms.
I had the chance to catch up with Danny Sullivan, vice president of mobile for Sephora, while attending Day 2 of Apps World North America. I asked Sullivan to talk about how Sephora is approaching mobile and utilizing responsive design. Sullivan took part in an Apps World panel that examined how mobile devices and tablets are changing the consumer experience and how new technologies will continue to shape retail.
“The Force” is with Twitter’s Brand Strategist at Apps World
The dust has settled and the inflatable Android blow-up dolls have been put away...Apps World North America is officially over.
I finished Day 2 with probably the best talk I heard this week, given by Marc Heedt of Twitter. The brand strategist and social TV specialist for the online social networking platform, Heedt talked about how TV and Twitter are the “force multiplier” in the second screen experience.
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.