As marketers look for ways to do their jobs more efficiently and effectively, the marketing automation space has exploded with different marketing automation platforms and campaign tools. In my career in Marketing Operations, I’ve used a wide variety of different campaign management and marketing automation tools, all of which had different features and capabilities. Two marketing automation platforms I’m very familiar with are Acquia Campaign Studio and HubSpot Marketing Hub.
There are many similarities between Acquia Campaign Studio and HubSpot and both are valuable tools for email marketing campaigns. However, it is the different approaches to features, ease of use, and overall value provided to marketers that sets the two platforms apart. Let’s examine the different approaches each platform takes to the listed categories in an effort to provide clarity to readers deciding between the two platforms.
HubSpot vs. Campaign Studio: Feature Comparison
So let's talk features.
These are the fundamental components that often fall under the “must-have” category when searching for a marketing platform. In this area, Acquia Campaign Studio and HubSpot are pretty much identical — both platforms offer a slew of features that range from content creation to contact management.
Shared features between Campaign Studio and HubSpot include:
- Email building, scheduling and reporting
- Social media post building, scheduling and reporting
- Form creation, custom objects
- Landing page creation
- Dynamic and static contact list building with the ability to import and export contacts
- A/B testing, dynamic content
However, when it comes to actually putting all these capabilities into action, there are important differences in the ease of use of these features and the workflow of both marketing platforms.
HubSpot vs. Campaign Studio: Content Management and Workflow Automation
Content management across both platforms is a pretty streamlined process. HubSpot’s UX is a major attraction. However, Acquia Campaign Studio takes a more flexible approach to content management. HubSpot’s simple approach to navigation acts as a one-stop shop for marketers who need to build and send email campaigns, whereas Campaign Studio employs multiple tabs. Campaign’s Studio multi-tab capability shines for marketers who prefer to have the flexibility to work in the order they like. For example, a marketer may like to create the send list prior to designing the email. Personal preferences and processes are important considerations when making a technology purchase decision.
Form creation and landing page creation are set up almost identically across both platforms. Both pieces of content are nested under single tabs in which everything you would need to launch either piece of content can be found. So I’d call this feature a draw.
Where Acquia Campaign Studio truly rises to the top is in its automation workflows. The ease and power of automation workflows in Campaign Studio allows marketers to tailor their environments to their liking. Campaign Studio allows you to create automation workflows for a wide range of tasks automating everything from email sends to landing page submissions. The flexible builder also allows marketers to outline automations in the way in which they think about them.
For example, when scoring and updating registrants to a webinar, some marketers may prefer to score contacts before pushing them to their prospective campaigns and vice versa. That’s no problem with Campaign Studio. Unlike HubSpot and most marketing automation tools, you’re not limited in your sequence of events. The automation workflows in Acquia Campaign Studio offer greater flexibility in both form and function than HubSpot.
In our next Campaign Studio vs. HubSpot comparison blog, will dive into the contact management capabilities and integration processes of both of these marketing automation platforms.