How to Make the Right Multisite Decision
by Reena Leone
Gone are the days when organizations can rely on a single online presence; the availability of omnichannel opportunities has paved the way for companies to build their digital strategy on a multitude of websites. Forrester Research recently surveyed technology, marketing, and business decision-makers about the state of their current digital portfolio and found that organizations on average manage 268 web and mobile properties across a variety of channels. These properties range from externally facing corporate website, microsites, campaign sites to internally facing wikis, forums, and intranets.
This explosion of digital sites is seen in organizations that have many distinct brands and products. Building regional presence and creating a distributed reach through affiliates, dealers, agents, and franchises, also adds to the count. Higher education, media, entertainment and publishing (MEP) companies, public sector, consumer packaged goods (CPG) and non-governmental organizations (NGO) for example, all have digital strategies that often require many sites.
The challenge for all of these organizations? How best to govern their growing web footprint on a platform that is highly secure, reduces cost, and improves time to launch.
With so many organizations having dozens or even hundreds of sites, weighing the options carefully is crucial, as is knowing that you are adopting the right multisite solution to meet your needs.