How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data
by Taryn Collins
Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen.
Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers.
The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency Hathway on the topic of using data to leverage buying decisions.
You can read the full post on the Hathway blog, but here’s a quick excerpt to get you started:
"As a consumer brand, what you don’t know can actually hurt your business. Gathering information on your customers is crucial to the success of your business. But data is meaningless if you don’t understand what it’s saying about your consumers and how to act on it.
Metrics platforms can of course give you a glimpse at your consumers. These platforms can tell you how many people visited your site, what they clicked on, how they got there, and if they shared a link to social media. On advanced platforms, you may even be able to find out where your consumers are located, as well as view some basic demographic information.
Using this information, you can try to define your consumers, but can you really segment them well enough to successfully market to them?
The answer is “no."