Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.
by Tom Wentworth
Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances."
In typical Adobe fashion, the showmanship of the reveal was amazing. The product demonstration showcased an Adobe executive publishing a new video to the Coke billboard in Times Square.
— Aseem Chandra (@aseemchandra) March 10, 2015
So Adobe showed updating content and publishing content to a non-traditional screen. That’s it. Companies do this millions of times a day. This isn’t news. It isn’t a revolutionary, magical new capability. It’s a slick demo created by a slick marketing team. Hey, I appreciate great marketing and demos as much as anyone.
But still, any modern web content management platform provides the ability to separate content from how it's presented, allowing content to be delivered in the right format to any screen. For example, Princess Cruises is using Acquia to drive its Princess at Sea experience, delivering content to its mobile app, video on demand system, and over 120+ screens on each of its cruise ships.
So, welcome Adobe to the brave new world of multi-screen publishing. Join us in the revolution to keep internet-connected devices like vending machines, ATMs, and gas station pumps full of vibrant, engaging experiences.
We’ve been doing this for a while, and we’re glad you’re finally here.