exploring personalization

Drupal Modules Take Site Personalization to the Next Level

If you’ve already taken advantage of Drupal taxonomy terms to increase engagement on your website, you may be ready for the next step of more advanced targeting and segmentation using personalization modules. In this blog, I’d like to discuss two examples of how large organizations have used Drupal... Read more

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Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series) There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being said, executing through precise, innovative taxonomy needs to be done effectively in order to turn... Read more

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You are what you click: Leveraging Modern Personalization Tactics

Personalization on the web isn’t a new topic, but most of the early advancements and adoption has come from the B2C space. This highlights the concept called, “The Consumerization of IT,” that has been gaining traction over the last few years. With that, there has been growing interest in... Read more

Tags: exploring personalization