As Enterprises Rush to the Cloud, Which Side of History Are You On?
by David Aponovich
You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.”
In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7 digital strategy memo, which described the Times as having “one of the few successful models for quality journalism in the smartphone era.” Not web era, not digital. The smartphone era.
Recently I thought about the parallels of enterprise cloud adoption, including rapid adoption of Acquia’s cloud platform for digital experiences when I read a short piece The Cloud is Here, Separating Disruptors from Disrupted. The Times examined the massive cloud growth at the three cloud providers, Amazon, Microsoft, and Google. Yes, I read it on my phone.
The Times reported, “Cloud computing is no longer on the way, just a contender, or even a competitor to traditional enterprise technology companies. Instead, it is here, full force, and all the signs are that it is about to get a lot bigger, fast.” Some of the Times’ evidence:
- The collective market caps of Amazon, Microsoft, and Google grew a combined $100 billion in the hour after they reported quarterly earnings, largely due to cloud revenue growth
- Amazon had more operating income from its AWS cloud division than combined sale of goods through Amazon.com worldwide.
So, cloud adoption is growing. Fast.
Here at Acquia we see this shift to cloud and its power to drive digital business innovation every day. Our Drupal-tuned cloud platform for digital experience serves thousands of organizations worldwide, including enterprise giants like Intuit and Cisco, who’ve bet on Drupal and cloud to power massive digital business initiatives.
Even Forrester is making the call. In its newly released The Forrester Wave™: Digital Experience Platforms, Q4 2015, Forrester cited Acquia as an “open, cloud-first” vendor that’s embracing the cloud as a primary deployment option. Acquia is winning every day as organizations wake up to the realization that using a WCM or digital experience solution architected for deployment in your datacenter and supported by your IT and app dev teams, is a dinosaur model.
Just like mobile came on like a flood and left many enterprises stranded, cloud is doing the same. Enterprise applications including web content management and digital experience applications were long the purview of internal IT and app dev teams. They rallied around the belief that, just as certain as the sun rises in the East, so too should apps run in their on-premise data center. You, the marketer or business leader, want a new site, mobile experience, or digital campaign? Take a number, get in line.
Cloud has changed the rules of business and technology. The agility of the cloud is the catalyst helping established brands build innovative business models for today’s mobile world. It’s also the technology behind the new generation of power brands like Uber and Airbnb.
When it comes to cloud adoption, enterprises are way beyond the 2012 mantra of “this is the year of mobile”; we’re fast approaching ubiquity. The faster enterprises realize this and take action, the better opportunity to defend and grow in their markets and deliver modern, engaging, scalable digital experiences.
The question is: when it comes to digital experience, on what side of history is your enterprise?