The Emmys, Grammys, SAG Awards and Acquia
As Media and Entertainment director at Acquia, I have been very busy this quarter evangelizing Drupal as the future proof, flexible, and robust digital content platform of choice for the industry. Acquia of course offers premier hosting, support, services and products for companies running Drupal and this quarter we have on boarded many new media brands as customers. One media industry segment we focused heavily on this second quarter of 2014: professional entertainment associations such as the National Academy of Recording Arts and Sciences, the Academy of Television Arts and Sciences, and the Screen Actors Guild. These organizations are now all Acquia customers.
Professional entertainment associations are interesting because these organizations are responsible for producing live broadcast events with media partners such as NBC, CBS, and TBS; huge annual award shows like the the Emmys, Grammys and SAG Awards respectively. On the night of these awards shows audiences expect on demand access to Emmys.com, Grammy.com, and SAGAwards.com for all forms of digital content related to the awards programs including video, photos, blogs, social content, interactive voting and polls. Meanwhile, the sites must meet the needs of their members who consist of actors, directors, producers, musicians and other industry professionals. Members expect to be able to connect with each other, their leadership, and password protected members-only content on the websites of the associations, 365 days a year. Drupal allows these organizations to easily segment site visitors and present the right experience for either fans or entertainment professionals.
The Television Academy is the latest entertainment professional association to turn to Acquia Cloud for enterprise level hosting and support of their Drupal powered digital experience. You can read the press release here, which details the offerings that Acquia will provide for the Emmys.com site.
The Emmy awards for primetime television programming are in August, but there is a significant amount of fan-oriented content that will be available when the nominees are announced this July, including the Television Academy’s behind the scenes Backstage Live! programming.
Meanwhile, the Emmys.com site is also able to address the needs of members including access to frequently asked questions, committees, events, and even digital versions of content from their member oriented print magazine.
For the past two years, The Recording Academy hosted both Grammy.com and LatinGrammy.com on Acquia Cloud. The audience for the events puts our cloud to the test: during the 2014 award program and the day following, Grammy.com saw 4.6 million total unique users and 18.5 million page views for the site. We believe the reliability that The Recording Academy experiences with Acquia led Insomniac, a major producer of live dance music events like the Electric Daisy Carnival to sign with us for cloud hosting and support this quarter.
After such success in late January of 2014, The Recording Academy turned its focused toward redesigning the experience for its professional members, and recently unveiled GrammyPro.com.
Kevin Colligan, Senior Director of Digital for The Recording Academy talks about the roll out of the new member oriented site: "Doing business with Acquia is a pleasure. They are the best in the business at enterprise Drupal hosting."
Colligan adds, “Drupal Commons powers the all-new GRAMMYPro.com community, an open social community platform which Acquia supports. We worked closely with Acquia to bring our members the best possible private social network, and Acquia delivered."
The member site allows music professionals to connect with other members in the community, their local academy chapters, general news, and professional development content. You can take a video tour of the features of the GRAMMYPro.com site here: https://www.grammypro.com/tour
While its still 200 plus days away from the next Screen Actors Guild awards program, the digital team at the organization just moved the SAGAwards.com to Acquia Cloud recently, and will rely on us to scale the hosting environment so that the site is ready in January when the awards program is live.