Elevated Third: How to Make Content Personalization a Dream
by Reena Leone
It’s been said over and over; both content and personalization are critical to digital success. So it stands to reason that content personalization is super important. For businesses struggling to meet the demands of their audience, this can be a scary time. Part of the fear comes from not knowing where to start. Should you just start creating various forms of content and see what resonates with your audience, or do you start with audience segments and personalization and then produce content to support them?
There’s no definitive answer, no one step solution to solve all your content personalization concerns. It takes time, it’s a process. Like any other personalization initiative, you need to lock down and implement a strategy, choose the right tools to help you reach your goals, then continue to track and report on what’s working and what isn’t, refining your tactics and content based on the results.
If you’re still unsure about how to be successful with content personalization, you’re not alone and that’s OK. Our friends at Elevated Third can help.
Nelson Harris, Business Development Strategist at Elevated Third, makes content personalization much less intimidating by breaking it down into three key steps:
- Identifying personas/segments: In order to create the right content, you need to know for whom you're creating it.
- Conducting a content inventory: Searching through all of your old and archived content gives you visibility into what you already have, that can potentially work for the new personas you and your team have identified. It also helps you determine what content gaps exist that need to be addressed.
- Creating taxonomy: Taxonomy categorizes and tags your site’s content. Taxonomy is the association between your personas and the personalized content you’ve created, so the personalization tool you use knows what content to serve to whom.
Read more about how to get started with content personalization and what tools are available to help you achieve success: