Drupal Sites Should Mobilize for "Mobilegeddon"
by kate fogarty
Today Google released a big change to its search algorithm to prioritize the ranking of mobile search results. This new algorithm applies specifically to searches from a mobile device. It does not (yet) apply to search results when searching on your desktop computer.
First announced in February, the release (which some have tagged “Mobilegeddon”) is a significant change in Google’s famously secretive formula for ranking websites on its “SERP:" the results page that determines which sites will show up on top when a user runs a search. Given the impact of past changes in the search algorithm -- such as “Panda” -- site owners are advised to pay attention to how their sites will perform -- or risk losing ground, audience, and even revenue.
Drupal is an extremely mobile-friendly content management system, relied on by many site builders and managers to deliver a user experience that can responsively adapt to many mobile devices, from smartphones to tablets. If you want to see how your site will score on Google’s new mobile model, run its address through this site score tool on Google’s developer site.
How is “Mobilegeddon” impacting your site? Any tips or tricks to share?