Digital Platform Heroes Pave the Way to Multisite Success
As digital business needs continue to scale, companies may soon reach a point of chaos around how to best optimize all of these digital initiatives. Global companies in particular are faced with the daunting task to create (and manage) many digital experiences across brands, products, and campaigns in multiple regions. When you consider that internal teams may be using varying platform technologies and content management systems to govern all of these digital presences, chaotic experiences become all too real, too fast.
Digital business teams need to create new experiences at the speed of light, using whatever tools necessary to publish brilliant content, sometimes with little or no awareness about security and governance. IT on the other hand needs to implement a level of cost efficiency and control within the organization, mitigating unnecessary risk to keep their company secure without limiting the marketing team’s digital freedom.
Both of these teams have different challenges, but when it comes to building great digital experiences, it’s no longer sufficient to choose between moving fast or being secure and governed; digital business and IT need both and should have both.
The Digital Platform Hero
What we’ve seen is that within organizations, there has been the emergence of an internal champion, typically a VP of digital, or digital platform director who helps digital business and IT teams strike the balance between creativity, speedy execution and platform governance. The Digital Platform Hero (as we deem this person) reinvents the way its organization develops, delivers and manages all of its digital experiences from the beginning stages of new site development through to operations.
The Digital Platform Hero unifies digital marketing and IT by establishing platform approach that creates shared platform services, best practices between teams, and the governance of everything digital.
To be successful in managing multiple digital experiences, organizations require a controlled approach to develop, deliver and manage all of their digital sites properly, with a layer of freedom built-in for marketing teams to create new digital experiences as needed. A platform approach with the right unified framework will enable both marketing and IT to be more agile, cost-efficient, secure and compliant without limiting one another’s' independent needs and day-to-day execution.
Successful Digital Platform Strategies
To help ensure your own digital platform approach is successful, hear from real Digital Platform Heroes who have all paved the way for digital change within their organizations.
Watch our panel discussion featuring digital heroes Australian Department of Finance’s Sharyn Clarkson, Nestlé’s Raúl Jiménez, Warner Music Group’s Jeremy Kutner, and our very own digital platform strategy experts David Butler and Will Eisner, to learn best practices for delivering the right platform approach.