content and commerce

Redefining Commerce, March 2015: Born Shoes

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences. Shopping is a very visual... Read more

Tags: commerce, content and commerce, redefining commerce

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, six, and seven. A unified content and commerce operation doesn’t change your organization’s primary objective: increased sales. But retailers or branded... Read more

Tags: content and commerce, commerce, building a content first organization

“Web Content is the Backbone of Any Digital Experience”

Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David... Read more

Tags: commerce, content and commerce

The Right Content at the Right Time

This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, and six. B2C marketers are spending a quarter of their budgets on content, and nearly two-thirds plan to increase spending in the year ahead, according to the Content... Read more

Tags: content and commerce, commerce, building a content first organization

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to... Read more

Tags: commerce, content and commerce

Redefining Commerce, February 2015: Suitsupply

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining... Read more

Tags: commerce, content and commerce, redefining commerce

Finding – and Fixing – the ‘Gotchas’ that Inhibit the Customer Journey

This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and five. The plethora of home renovation shows on cable TV often share a common theme: the “gotchas” that inevitably crop up as the homeowners start tearing down walls and... Read more

Tags: content and commerce, commerce, building a content first organization

Banana Republic didn't get personal. And I'm taking it personally.

This morning I received an email promotion from Banana Republic. Headline: Dress like a boss - it’s simple. Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing. Becoming an executive is largely about... Read more

Tags: commerce, content and commerce

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both. Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers... Read more

Tags: content and commerce, commerce

Integrating CMS and Commerce Platforms: A Catalyst for Change?

This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four. Most business leaders will tell you that technology should never lead business change. Technology is an enabler that follows strategy. But in the right... Read more

Tags: content and commerce, commerce, building a content first organization

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